Overview

Brought to you by YData

Dataset statistics

Number of variables	24
Number of observations	1033
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	12
Duplicate rows (%)	1.2%
Total size in memory	816.3 KiB
Average record size in memory	809.2 B

Variable types

Text	1
Numeric	13
Categorical	10

Alerts

`duracion_dias` has constant value "1"	Constant
Dataset has 12 (1.2%) duplicate rows	Duplicates
`budget` is highly overall correlated with `net_profit` and 1 other fields	High correlation
`budget_categoria` is highly overall correlated with `roi` and 3 other fields	High correlation
`conversion_categoria` is highly overall correlated with `conversion_rate` and 2 other fields	High correlation
`conversion_rate` is highly overall correlated with `conversion_categoria` and 2 other fields	High correlation
`conversions` is highly overall correlated with `conversion_rate` and 4 other fields	High correlation
`costo_clicks` is highly overall correlated with `ingresos_por_click`	High correlation
`costo_por_conversion` is highly overall correlated with `budget` and 1 other fields	High correlation
`efficiency_index` is highly overall correlated with `roi` and 4 other fields	High correlation
`ingresos_por_click` is highly overall correlated with `roi` and 3 other fields	High correlation
`net_profit` is highly overall correlated with `budget` and 1 other fields	High correlation
`revenue` is highly overall correlated with `revenue_categoria` and 1 other fields	High correlation
`revenue_categoria` is highly overall correlated with `revenue` and 1 other fields	High correlation
`revenue_per_dollar` is highly overall correlated with `budget_categoria` and 2 other fields	High correlation
`roi` is highly overall correlated with `roi_categoria` and 3 other fields	High correlation
`roi_categoria` is highly overall correlated with `roi` and 1 other fields	High correlation
`roi_recalculated` is highly overall correlated with `budget_categoria` and 2 other fields	High correlation
`start_month` is highly overall correlated with `temporada_inicio`	High correlation
`temporada_inicio` is highly overall correlated with `start_month`	High correlation
`budget` is highly skewed (γ1 = 31.72583531)	Skewed
`costo_por_conversion` is highly skewed (γ1 = 22.89585953)	Skewed
`revenue_categoria` is uniformly distributed	Uniform
`conversion_rate` has 11 (1.1%) zeros	Zeros
`conversions` has 11 (1.1%) zeros	Zeros
`costo_clicks` has 11 (1.1%) zeros	Zeros
`efficiency_index` has 17 (1.6%) zeros	Zeros

Reproduction

Analysis started	2025-05-25 17:56:09.917306
Analysis finished	2025-05-25 17:56:28.583733
Duration	18.67 seconds
Software version	ydata-profiling vv4.16.1
Download configuration	config.json

campaign_name
Text

Distinct	1014
Distinct (%)	98.2%
Missing	0
Missing (%)	0.0%
Memory size	91.3 KiB

Length

Max length	53
Median length	45
Mean length	33.403679
Min length	11

Characters and Unicode

Total characters	34506
Distinct characters	55
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1001 ?
Unique (%)	96.9%

Sample

1st row	Public-key multi-tasking throughput
2nd row	De-engineered analyzing task-force
3rd row	Balanced solution-oriented Local Area Network
4th row	Distributed real-time methodology
5th row	Front-line executive infrastructure

Value	Count	Frequency (%)
interface	41	1.2%
architecture	30	0.9%
open	28	0.8%
zero	23	0.7%
secured	23	0.7%
user	22	0.7%
4thgeneration	21	0.6%
methodology	19	0.6%
local	19	0.6%
reverse-engineered	19	0.6%
Other values (335)	3063	92.6%

Most occurring characters

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	34506	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	34506	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	34506	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

budget
Real number (ℝ)

High correlation Skewed

Distinct	1009
Distinct (%)	97.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	58909.255

Minimum	-10000
Maximum	9999999
Zeros	0
Zeros (%)	0.0%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-10000
5-th percentile	5692.246
Q1	24769.6
median	46919.95
Q3	74856.71
95-th percentile	95259.042
Maximum	9999999
Range	10009999
Interquartile range (IQR)	50087.11

Descriptive statistics

Standard deviation	310942.51
Coefficient of variation (CV)	5.2783303
Kurtosis	1015.2566
Mean	58909.255
Median Absolute Deviation (MAD)	25041.35
Skewness	31.725835
Sum	60853261
Variance	9.6685242 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
46919.95	5	0.5%
8082.3	4	0.4%
17712.98	3	0.3%
84643.1	3	0.3%
14589.75	3	0.3%
36800.58	3	0.3%
59892.4	2	0.2%
39291.9	2	0.2%
75569.28	2	0.2%
28964.45	2	0.2%
Other values (999)	1004	97.2%

Value	Count	Frequency (%)
-10000	1	0.1%
1052.57	1	0.1%
1223.82	1	0.1%
1309.17	1	0.1%
1378.61	1	0.1%
1380.68	1	0.1%
1407.21	1	0.1%
1436.99	1	0.1%
1480.67	1	0.1%
1580.69	1	0.1%

Value	Count	Frequency (%)
9999999	1	0.1%
100000	1	0.1%
99957.15	1	0.1%
99891.35	1	0.1%
99838.63	1	0.1%
99714.19	1	0.1%
99579.39	1	0.1%
99535.21	1	0.1%
99520.93	1	0.1%
99406.41	1	0.1%

roi
Real number (ℝ)

High correlation

Distinct	92
Distinct (%)	8.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.53398838

Minimum	-0.2
Maximum	0.99
Zeros	6
Zeros (%)	0.6%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-0.2
5-th percentile	0.136
Q1	0.31
median	0.53
Q3	0.76
95-th percentile	0.95
Maximum	0.99
Range	1.19
Interquartile range (IQR)	0.45

Descriptive statistics

Standard deviation	0.26131296
Coefficient of variation (CV)	0.48936076
Kurtosis	-1.1091103
Mean	0.53398838
Median Absolute Deviation (MAD)	0.22
Skewness	0.006091722
Sum	551.61
Variance	0.068284465
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.9	33	3.2%
0.4	29	2.8%
0.5	28	2.7%
0.6	27	2.6%
0.3	22	2.1%
0.74	22	2.1%
0.16	18	1.7%
0.8	17	1.6%
0.1	16	1.5%
0.35	16	1.5%
Other values (82)	805	77.9%

Value	Count	Frequency (%)
-0.2	1	0.1%
0	6	0.6%
0.1	16	1.5%
0.11	6	0.6%
0.12	11	1.1%
0.13	12	1.2%
0.14	10	1.0%
0.15	12	1.2%
0.16	18	1.7%
0.17	10	1.0%

Value	Count	Frequency (%)
0.99	13	1.3%
0.98	8	0.8%
0.97	11	1.1%
0.96	10	1.0%
0.95	11	1.1%
0.94	13	1.3%
0.93	8	0.8%
0.92	6	0.6%
0.91	9	0.9%
0.9	33	3.2%

type
Categorical

Distinct	5
Distinct (%)	0.5%
Missing	0
Missing (%)	0.0%
Memory size	65.3 KiB

email	291
webinar	268
social media	240
podcast	233
event	1

Length

Max length	12
Median length	7
Mean length	7.5963214
Min length	5

Characters and Unicode

Total characters	7847
Distinct characters	17
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1 ?
Unique (%)	0.1%

Sample

1st row	email
2nd row	email
3rd row	podcast
4th row	webinar
5th row	social media

Common Values

Value	Count	Frequency (%)
email	291	28.2%
webinar	268	25.9%
social media	240	23.2%
podcast	233	22.6%
event	1	0.1%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
email	291	22.9%
webinar	268	21.1%
social	240	18.9%
media	240	18.9%
podcast	233	18.3%
event	1	0.1%

Most occurring characters

Value	Count	Frequency (%)
a	1272	16.2%
i	1039	13.2%
e	801	10.2%
m	531	6.8%
l	531	6.8%
d	473	6.0%
c	473	6.0%
o	473	6.0%
s	473	6.0%
n	269	3.4%
Other values (7)	1512	19.3%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	7847	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	1272	16.2%
i	1039	13.2%
e	801	10.2%
m	531	6.8%
l	531	6.8%
d	473	6.0%
c	473	6.0%
o	473	6.0%
s	473	6.0%
n	269	3.4%
Other values (7)	1512	19.3%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	7847	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	1272	16.2%
i	1039	13.2%
e	801	10.2%
m	531	6.8%
l	531	6.8%
d	473	6.0%
c	473	6.0%
o	473	6.0%
s	473	6.0%
n	269	3.4%
Other values (7)	1512	19.3%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	7847	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	1272	16.2%
i	1039	13.2%
e	801	10.2%
m	531	6.8%
l	531	6.8%
d	473	6.0%
c	473	6.0%
o	473	6.0%
s	473	6.0%
n	269	3.4%
Other values (7)	1512	19.3%

target_audience
Categorical

Distinct	2
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Memory size	60.7 KiB

b2b	532
b2c	501

Length

Max length	3
Median length	3
Mean length	3
Min length	3

Characters and Unicode

Total characters	3099
Distinct characters	3
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	b2b
2nd row	b2c
3rd row	b2b
4th row	b2b
5th row	b2b

Common Values

Value	Count	Frequency (%)
b2b	532	51.5%
b2c	501	48.5%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
b2b	532	51.5%
b2c	501	48.5%

Most occurring characters

Value	Count	Frequency (%)
b	1565	50.5%
2	1033	33.3%
c	501	16.2%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	3099	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
b	1565	50.5%
2	1033	33.3%
c	501	16.2%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	3099	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
b	1565	50.5%
2	1033	33.3%
c	501	16.2%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	3099	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
b	1565	50.5%
2	1033	33.3%
c	501	16.2%

channel
Categorical

Distinct	4
Distinct (%)	0.4%
Missing	0
Missing (%)	0.0%
Memory size	64.8 KiB

promotion	282
referral	258
organic	250
paid	243

Length

Max length	9
Median length	8
Mean length	7.090029
Min length	4

Characters and Unicode

Total characters	7324
Distinct characters	14
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	organic
2nd row	promotion
3rd row	paid
4th row	organic
5th row	promotion

Common Values

Value	Count	Frequency (%)
promotion	282	27.3%
referral	258	25.0%
organic	250	24.2%
paid	243	23.5%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
promotion	282	27.3%
referral	258	25.0%
organic	250	24.2%
paid	243	23.5%

Most occurring characters

Value	Count	Frequency (%)
r	1306	17.8%
o	1096	15.0%
i	775	10.6%
a	751	10.3%
n	532	7.3%
p	525	7.2%
e	516	7.0%
m	282	3.9%
t	282	3.9%
f	258	3.5%
Other values (4)	1001	13.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	7324	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
r	1306	17.8%
o	1096	15.0%
i	775	10.6%
a	751	10.3%
n	532	7.3%
p	525	7.2%
e	516	7.0%
m	282	3.9%
t	282	3.9%
f	258	3.5%
Other values (4)	1001	13.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	7324	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
r	1306	17.8%
o	1096	15.0%
i	775	10.6%
a	751	10.3%
n	532	7.3%
p	525	7.2%
e	516	7.0%
m	282	3.9%
t	282	3.9%
f	258	3.5%
Other values (4)	1001	13.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	7324	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
r	1306	17.8%
o	1096	15.0%
i	775	10.6%
a	751	10.3%
n	532	7.3%
p	525	7.2%
e	516	7.0%
m	282	3.9%
t	282	3.9%
f	258	3.5%
Other values (4)	1001	13.7%

conversion_rate
Real number (ℝ)

High correlation Zeros

Distinct	92
Distinct (%)	8.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.54208132

Minimum	0
Maximum	1.5
Zeros	11
Zeros (%)	1.1%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0.13
Q1	0.3
median	0.55
Q3	0.77
95-th percentile	0.95
Maximum	1.5
Range	1.5
Interquartile range (IQR)	0.47

Descriptive statistics

Standard deviation	0.26673017
Coefficient of variation (CV)	0.49204827
Kurtosis	-1.0481051
Mean	0.54208132
Median Absolute Deviation (MAD)	0.23
Skewness	-0.025634052
Sum	559.97
Variance	0.071144986
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.4	27	2.6%
0.7	27	2.6%
0.2	24	2.3%
0.9	21	2.0%
0.8	19	1.8%
0.1	18	1.7%
0.6	18	1.7%
0.3	17	1.6%
0.65	17	1.6%
0.85	17	1.6%
Other values (82)	828	80.2%

Value	Count	Frequency (%)
0	11	1.1%
0.1	18	1.7%
0.11	6	0.6%
0.12	13	1.3%
0.13	12	1.2%
0.14	5	0.5%
0.15	6	0.6%
0.16	11	1.1%
0.17	10	1.0%
0.18	14	1.4%

Value	Count	Frequency (%)
1.5	1	0.1%
0.99	13	1.3%
0.98	10	1.0%
0.97	13	1.3%
0.96	12	1.2%
0.95	10	1.0%
0.94	8	0.8%
0.93	6	0.6%
0.92	12	1.2%
0.91	9	0.9%

revenue
Real number (ℝ)

High correlation

Distinct	1009
Distinct (%)	97.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	511614.5

Minimum	108.21
Maximum	999712.49
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	108.21
5-th percentile	50876.016
Q1	267847.44
median	517944.03
Q3	764590.33
95-th percentile	949492.1
Maximum	999712.49
Range	999604.28
Interquartile range (IQR)	496742.89

Descriptive statistics

Standard deviation	286735.67
Coefficient of variation (CV)	0.56045258
Kurtosis	-1.1760746
Mean	511614.5
Median Absolute Deviation (MAD)	249415.34
Skewness	-0.048017174
Sum	5.2849778 × 10⁸
Variance	8.2217343 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
709593.48	4	0.4%
516609.1	3	0.3%
458227.42	3	0.3%
89958.73	3	0.3%
558302.11	3	0.3%
206241.46	3	0.3%
517944.035	3	0.3%
174462.47	2	0.2%
47511.35	2	0.2%
172882.59	2	0.2%
Other values (999)	1005	97.3%

Value	Count	Frequency (%)
108.21	1	0.1%
2810.51	1	0.1%
3641.3	1	0.1%
4190.95	1	0.1%
5971.96	1	0.1%
7622.28	1	0.1%
7636.54	1	0.1%
8272.5	1	0.1%
8811.92	1	0.1%
9576.39	1	0.1%

Value	Count	Frequency (%)
999712.49	1	0.1%
999317.92	1	0.1%
997657.18	1	0.1%
996578.25	1	0.1%
996493.1	1	0.1%
995340.62	1	0.1%
994306.41	1	0.1%
993906.77	1	0.1%
993317.73	1	0.1%
992544.71	1	0.1%

duracion_dias
Categorical

Constant

Distinct	1
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	58.6 KiB

1	1033

Length

Max length	1
Median length	1
Mean length	1
Min length	1

Characters and Unicode

Total characters	1033
Distinct characters	1
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	1
2nd row	1
3rd row	1
4th row	1
5th row	1

Common Values

Value	Count	Frequency (%)
1	1033	100.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
1	1033	100.0%

Most occurring characters

Value	Count	Frequency (%)
1	1033	100.0%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	1033	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
1	1033	100.0%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	1033	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
1	1033	100.0%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	1033	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
1	1033	100.0%

roi_categoria
Categorical

High correlation

Distinct	3
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Memory size	62.4 KiB

Medio	547
Bajo	479
Pérdida	7

Length

Max length	7
Median length	5
Mean length	4.5498548
Min length	4

Characters and Unicode

Total characters	4700
Distinct characters	11
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Bajo
2nd row	Medio
3rd row	Bajo
4th row	Bajo
5th row	Bajo

Common Values

Value	Count	Frequency (%)
Medio	547	53.0%
Bajo	479	46.4%
Pérdida	7	0.7%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
medio	547	53.0%
bajo	479	46.4%
pérdida	7	0.7%

Most occurring characters

Value	Count	Frequency (%)
o	1026	21.8%
d	561	11.9%
i	554	11.8%
e	547	11.6%
M	547	11.6%
a	486	10.3%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	4700	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
o	1026	21.8%
d	561	11.9%
i	554	11.8%
e	547	11.6%
M	547	11.6%
a	486	10.3%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	4700	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
o	1026	21.8%
d	561	11.9%
i	554	11.8%
e	547	11.6%
M	547	11.6%
a	486	10.3%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	4700	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
o	1026	21.8%
d	561	11.9%
i	554	11.8%
e	547	11.6%
M	547	11.6%
a	486	10.3%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

conversion_categoria
Categorical

High correlation

Distinct	3
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Memory size	62.0 KiB

Baja	367
Media	336
Alta	330

Length

Max length	5
Median length	4
Mean length	4.3252662
Min length	4

Characters and Unicode

Total characters	4468
Distinct characters	10
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Baja
2nd row	Media
3rd row	Baja
4th row	Baja
5th row	Alta

Common Values

Value	Count	Frequency (%)
Baja	367	35.5%
Media	336	32.5%
Alta	330	31.9%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
baja	367	35.5%
media	336	32.5%
alta	330	31.9%

Most occurring characters

Value	Count	Frequency (%)
a	1400	31.3%
B	367	8.2%
j	367	8.2%
M	336	7.5%
e	336	7.5%
d	336	7.5%
i	336	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	4468	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	1400	31.3%
B	367	8.2%
j	367	8.2%
M	336	7.5%
e	336	7.5%
d	336	7.5%
i	336	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	4468	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	1400	31.3%
B	367	8.2%
j	367	8.2%
M	336	7.5%
e	336	7.5%
d	336	7.5%
i	336	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	4468	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	1400	31.3%
B	367	8.2%
j	367	8.2%
M	336	7.5%
e	336	7.5%
d	336	7.5%
i	336	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

revenue_categoria
Categorical

High correlation Uniform

Distinct	3
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Memory size	62.3 KiB

Poca	345
Mucha	344
Media	344

Length

Max length	5
Median length	5
Mean length	4.6660213
Min length	4

Characters and Unicode

Total characters	4820
Distinct characters	10
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Mucha
2nd row	Media
3rd row	Media
4th row	Poca
5th row	Poca

Common Values

Value	Count	Frequency (%)
Poca	345	33.4%
Mucha	344	33.3%
Media	344	33.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
poca	345	33.4%
mucha	344	33.3%
media	344	33.3%

Most occurring characters

Value	Count	Frequency (%)
a	1033	21.4%
c	689	14.3%
M	688	14.3%
P	345	7.2%
o	345	7.2%
u	344	7.1%
h	344	7.1%
e	344	7.1%
d	344	7.1%
i	344	7.1%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	4820	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	1033	21.4%
c	689	14.3%
M	688	14.3%
P	345	7.2%
o	345	7.2%
u	344	7.1%
h	344	7.1%
e	344	7.1%
d	344	7.1%
i	344	7.1%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	4820	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	1033	21.4%
c	689	14.3%
M	688	14.3%
P	345	7.2%
o	345	7.2%
u	344	7.1%
h	344	7.1%
e	344	7.1%
d	344	7.1%
i	344	7.1%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	4820	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	1033	21.4%
c	689	14.3%
M	688	14.3%
P	345	7.2%
o	345	7.2%
u	344	7.1%
h	344	7.1%
e	344	7.1%
d	344	7.1%
i	344	7.1%

budget_categoria
Categorical

High correlation

Distinct	4
Distinct (%)	0.4%
Missing	0
Missing (%)	0.0%
Memory size	63.7 KiB

Muy Alto	489
Alto	443
Medio	100
Bajo	1

Length

Max length	8
Median length	5
Mean length	5.9903195
Min length	4

Characters and Unicode

Total characters	6188
Distinct characters	14
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1 ?
Unique (%)	0.1%

Sample

1st row	Medio
2nd row	Alto
3rd row	Muy Alto
4th row	Alto
5th row	Alto

Common Values

Value	Count	Frequency (%)
Muy Alto	489	47.3%
Alto	443	42.9%
Medio	100	9.7%
Bajo	1	0.1%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
alto	932	61.2%
muy	489	32.1%
medio	100	6.6%
bajo	1	0.1%

Most occurring characters

Value	Count	Frequency (%)
o	1033	16.7%
A	932	15.1%
t	932	15.1%
l	932	15.1%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	6188	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
o	1033	16.7%
A	932	15.1%
t	932	15.1%
l	932	15.1%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	6188	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
o	1033	16.7%
A	932	15.1%
t	932	15.1%
l	932	15.1%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	6188	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
o	1033	16.7%
A	932	15.1%
t	932	15.1%
l	932	15.1%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

roi_recalculated
Real number (ℝ)

High correlation

Distinct	1013
Distinct (%)	98.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	24.811023

Minimum	-52.794404
Maximum	884.759
Zeros	0
Zeros (%)	0.0%
Negative	44
Negative (%)	4.3%
Memory size	8.2 KiB

Quantile statistics

Minimum	-52.794404
5-th percentile	0.20918943
Q1	4.4136417
median	9.3949705
Q3	20.042581
95-th percentile	94.989979
Maximum	884.759
Range	937.5534
Interquartile range (IQR)	15.628939

Descriptive statistics

Standard deviation	61.415862
Coefficient of variation (CV)	2.4753458
Kurtosis	73.14624
Mean	24.811023
Median Absolute Deviation (MAD)	6.5446148
Skewness	7.4284549
Sum	25629.787
Variance	3771.9081
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
86.79598382	4	0.4%
4.41364175	3	0.3%
4.604299171	3	0.3%
5.165885639	3	0.3%
28.16556672	3	0.3%
0.2091894258	2	0.2%
17.14485942	2	0.2%
309.1388048	2	0.2%
3.32083949	2	0.2%
1.724215144	2	0.2%
Other values (1003)	1007	97.5%

Value	Count	Frequency (%)
-52.7944035	1	0.1%
-0.9982540607	1	0.1%
-0.9949999995	1	0.1%
-0.9597439377	1	0.1%
-0.9235587232	1	0.1%
-0.9171850215	1	0.1%
-0.9042935881	1	0.1%
-0.8862647666	1	0.1%
-0.8829940136	1	0.1%
-0.8790694943	1	0.1%

Value	Count	Frequency (%)
884.7589994	1	0.1%
627.0071416	1	0.1%
624.8934652	1	0.1%
612.6218345	1	0.1%
527.2747182	1	0.1%
524.4264286	1	0.1%
323.7059312	1	0.1%
321.9708283	1	0.1%
309.1388048	2	0.2%
308.5436491	1	0.1%

start_month
Real number (ℝ)

High correlation

Distinct	12
Distinct (%)	1.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	6.392062

Minimum	1
Maximum	12
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	3
median	7
Q3	9
95-th percentile	12
Maximum	12
Range	11
Interquartile range (IQR)	6

Descriptive statistics

Standard deviation	3.4151133
Coefficient of variation (CV)	0.53427413
Kurtosis	-1.1822627
Mean	6.392062
Median Absolute Deviation (MAD)	3
Skewness	-0.0073632203
Sum	6603
Variance	11.662999
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
1	103	10.0%
9	99	9.6%
8	97	9.4%
3	96	9.3%
7	93	9.0%
4	92	8.9%
11	89	8.6%
6	83	8.0%
5	75	7.3%
12	71	6.9%
Other values (2)	135	13.1%

Value	Count	Frequency (%)
1	103	10.0%
2	66	6.4%
3	96	9.3%
4	92	8.9%
5	75	7.3%
6	83	8.0%
7	93	9.0%
8	97	9.4%
9	99	9.6%
10	69	6.7%

Value	Count	Frequency (%)
12	71	6.9%
11	89	8.6%
10	69	6.7%
9	99	9.6%
8	97	9.4%
7	93	9.0%
6	83	8.0%
5	75	7.3%
4	92	8.9%
3	96	9.3%

temporada_inicio
Categorical

High correlation

Distinct	4
Distinct (%)	0.4%
Missing	0
Missing (%)	0.0%
Memory size	72.4 KiB

Verano	273
Primavera	263
Otoño	257
Invierno	240

Length

Max length	9
Median length	8
Mean length	6.9796709
Min length	5

Characters and Unicode

Total characters	7210
Distinct characters	14
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Primavera
2nd row	Invierno
3rd row	Invierno
4th row	Otoño
5th row	Verano

Common Values

Value	Count	Frequency (%)
Verano	273	26.4%
Primavera	263	25.5%
Otoño	257	24.9%
Invierno	240	23.2%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
verano	273	26.4%
primavera	263	25.5%
otoño	257	24.9%
invierno	240	23.2%

Most occurring characters

Value	Count	Frequency (%)
r	1039	14.4%
o	1027	14.2%
a	799	11.1%
e	776	10.8%
n	753	10.4%
i	503	7.0%
v	503	7.0%
V	273	3.8%
P	263	3.6%
m	263	3.6%
Other values (4)	1011	14.0%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	7210	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
r	1039	14.4%
o	1027	14.2%
a	799	11.1%
e	776	10.8%
n	753	10.4%
i	503	7.0%
v	503	7.0%
V	273	3.8%
P	263	3.6%
m	263	3.6%
Other values (4)	1011	14.0%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	7210	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
r	1039	14.4%
o	1027	14.2%
a	799	11.1%
e	776	10.8%
n	753	10.4%
i	503	7.0%
v	503	7.0%
V	273	3.8%
P	263	3.6%
m	263	3.6%
Other values (4)	1011	14.0%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	7210	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
r	1039	14.4%
o	1027	14.2%
a	799	11.1%
e	776	10.8%
n	753	10.4%
i	503	7.0%
v	503	7.0%
V	273	3.8%
P	263	3.6%
m	263	3.6%
Other values (4)	1011	14.0%

net_profit
Real number (ℝ)

High correlation

Distinct	1015
Distinct (%)	98.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	452705.25

Minimum	-9949999
Maximum	987859.73
Zeros	0
Zeros (%)	0.0%
Negative	43
Negative (%)	4.2%
Memory size	8.2 KiB

Quantile statistics

Minimum	-9949999
5-th percentile	8934.176
Q1	215916.76
median	473021.14
Q3	707633.21
95-th percentile	895710.51
Maximum	987859.73
Range	10937859
Interquartile range (IQR)	491716.45

Descriptive statistics

Standard deviation	433673.06
Coefficient of variation (CV)	0.95795899
Kurtosis	320.03833
Mean	452705.25
Median Absolute Deviation (MAD)	247866.66
Skewness	-13.383382
Sum	4.6764452 × 10⁸
Variance	1.8807232 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
701511.18	4	0.4%
169440.88	3	0.3%
75368.98	3	0.3%
498896.12	3	0.3%
373584.32	3	0.3%
561464.08	2	0.2%
312438.56	2	0.2%
110421.1	2	0.2%
143918.14	2	0.2%
694261.88	2	0.2%
Other values (1005)	1007	97.5%

Value	Count	Frequency (%)
-9949999	1	0.1%
-92091.91	1	0.1%
-91618.85	1	0.1%
-85765.04	1	0.1%
-83260.49	1	0.1%
-77408.2	1	0.1%
-69612.81	1	0.1%
-68489.09	1	0.1%
-67005.31	1	0.1%
-61869.89	1	0.1%

Value	Count	Frequency (%)
987859.73	1	0.1%
987359.82	1	0.1%
979827.4	1	0.1%
974958.97	1	0.1%
973355.11	1	0.1%
965199.63	1	0.1%
964497.81	1	0.1%
963838	1	0.1%
960202.7	1	0.1%
958135.52	1	0.1%

conversions
Real number (ℝ)

High correlation Zeros

Distinct	1003
Distinct (%)	97.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	277986.72

Minimum	0
Maximum	964632.77
Zeros	11
Zeros (%)	1.1%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	0
5-th percentile	16239.157
Q1	97422.044
median	216111.87
Q3	419348.79
95-th percentile	692911.43
Maximum	964632.77
Range	964632.77
Interquartile range (IQR)	321926.75

Descriptive statistics

Standard deviation	219885.1
Coefficient of variation (CV)	0.7909914
Kurtosis	-0.14539902
Mean	277986.72
Median Absolute Deviation (MAD)	148466.33
Skewness	0.80911707
Sum	2.8716028 × 10⁸
Variance	4.8349459 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	11	1.1%
283837.392	4	0.4%
340962.006	3	0.3%
128303.6776	3	0.3%
17092.1587	3	0.3%
374062.4137	3	0.3%
107245.5592	3	0.3%
38484.1935	2	0.2%
29390.0403	2	0.2%
345335.2072	2	0.2%
Other values (993)	997	96.5%

Value	Count	Frequency (%)
0	11	1.1%
83.3217	1	0.1%
419.095	1	0.1%
758.8377	1	0.1%
1374.5772	1	0.1%
1436.4585	1	0.1%
2533.2462	1	0.1%
2661.8471	1	0.1%
3568.474	1	0.1%
3583.176	1	0.1%

Value	Count	Frequency (%)
964632.7746	1	0.1%
954051.8638	1	0.1%
935379.7945	1	0.1%
921771.3204	1	0.1%
915375.236	1	0.1%
907059.9884	1	0.1%
899700.0163	1	0.1%
894373.9296	1	0.1%
888263.5488	1	0.1%
886375.4536	1	0.1%

costo_por_conversion
Real number (ℝ)

High correlation Skewed

Distinct	1005
Distinct (%)	97.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.5805041

Minimum	-0.19307105
Maximum	999.9999
Zeros	0
Zeros (%)	0.0%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-0.19307105
5-th percentile	0.016749864
Q1	0.086898155
median	0.18806696
Q3	0.50209238
95-th percentile	2.3844049
Maximum	999.9999
Range	1000.193
Interquartile range (IQR)	0.41519422

Descriptive statistics

Standard deviation	39.020732
Coefficient of variation (CV)	15.121361
Kurtosis	540.04787
Mean	2.5805041
Median Absolute Deviation (MAD)	0.13575584
Skewness	22.89586
Sum	2665.6607
Variance	1522.6176
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.1880669594	11	1.1%
0.02847510662	4	0.4%
0.05195001111	3	0.3%
0.6597090713	3	0.3%
0.8535931743	3	0.3%
0.3431431593	3	0.3%
1.020988006	2	0.2%
0.2020231845	2	0.2%
0.9855192339	2	0.2%
0.117259634	2	0.2%
Other values (995)	998	96.6%

Value	Count	Frequency (%)
-0.1930710526	1	0.1%
0.001873181857	1	0.1%
0.002138444974	1	0.1%
0.00242078181	1	0.1%
0.002565852872	1	0.1%
0.003505471279	1	0.1%
0.003793367905	2	0.2%
0.004627578835	1	0.1%
0.004681974146	1	0.1%
0.00524825398	1	0.1%

Value	Count	Frequency (%)
999.9999	1	0.1%
743.8410402	1	0.1%
92.00362607	1	0.1%
87.92350183	1	0.1%
55.12808062	1	0.1%
39.41134107	1	0.1%
30.12062564	1	0.1%
19.34929765	1	0.1%
18.68848204	1	0.1%
17.28038749	1	0.1%

costo_clicks
Real number (ℝ)

High correlation Zeros

Distinct	1005
Distinct (%)	97.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	30510.993

Minimum	-1555389.3
Maximum	1012627.9
Zeros	11
Zeros (%)	1.1%
Negative	44
Negative (%)	4.3%
Memory size	8.2 KiB

Quantile statistics

Minimum	-1555389.3
5-th percentile	0
Q1	8884.4711
median	22712.27
Q3	47599.262
95-th percentile	98001.291
Maximum	1012627.9
Range	2568017.2
Interquartile range (IQR)	38714.791

Descriptive statistics

Standard deviation	81533.264
Coefficient of variation (CV)	2.6722586
Kurtosis	176.07458
Mean	30510.993
Median Absolute Deviation (MAD)	16797.336
Skewness	-6.8631298
Sum	31517856
Variance	6.6476732 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	11	1.1%
3270.167346	4	0.4%
12105.63272	3	0.3%
29069.79879	3	0.3%
3308.659907	3	0.3%
23292.48279	3	0.3%
183968.1588	2	0.2%
58557.49914	2	0.2%
5914.93437	2	0.2%
20142.20115	2	0.2%
Other values (995)	998	96.6%

Value	Count	Frequency (%)
-1555389.313	1	0.1%
-816535.6726	1	0.1%
-604843.2316	1	0.1%
-489640.031	1	0.1%
-329231.6542	1	0.1%
-234385.6043	1	0.1%
-86746.51062	1	0.1%
-63437.56624	1	0.1%
-57373.76948	1	0.1%
-57115.63886	1	0.1%

Value	Count	Frequency (%)
1012627.916	1	0.1%
471805.9228	1	0.1%
439058.6918	1	0.1%
281652.9601	1	0.1%
275237.0283	1	0.1%
274254.9181	1	0.1%
265316.6383	1	0.1%
250937.3962	1	0.1%
234409.5767	1	0.1%
203779.3703	1	0.1%

ingresos_por_click
Real number (ℝ)

High correlation

Distinct	1005
Distinct (%)	97.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	63.228017

Minimum	-527.94403
Maximum	3219.7083
Zeros	0
Zeros (%)	0.0%
Negative	44
Negative (%)	4.3%
Memory size	8.2 KiB

Quantile statistics

Minimum	-527.94403
5-th percentile	0.30023777
Q1	7.7986653
median	19.670162
Q3	46.100257
95-th percentile	217.94931
Maximum	3219.7083
Range	3747.6523
Interquartile range (IQR)	38.301591

Descriptive statistics

Standard deviation	191.29581
Coefficient of variation (CV)	3.0254912
Kurtosis	107.63287
Mean	63.228017
Median Absolute Deviation (MAD)	14.457047
Skewness	8.8818998
Sum	65314.541
Variance	36594.086
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
19.67016197	11	1.1%
216.9899595	4	0.4%
42.67510109	3	0.3%
15.76300625	3	0.3%
27.18887178	3	0.3%
8.854421483	3	0.3%
0.2582585504	2	0.2%
9.534254676	2	0.2%
29.22815017	2	0.2%
36.4784243	2	0.2%
Other values (995)	998	96.6%

Value	Count	Frequency (%)
-527.944035	1	0.1%
-8.862647666	1	0.1%
-6.347120529	1	0.1%
-5.860463295	1	0.1%
-4.974999997	1	0.1%
-4.772425708	1	0.1%
-3.769473065	1	0.1%
-3.554607177	1	0.1%
-3.536280363	1	0.1%
-3.028667363	1	0.1%

Value	Count	Frequency (%)
3219.708283	1	0.1%
2090.023805	1	0.1%
2010.815908	1	0.1%
1904.152536	1	0.1%
1256.362451	1	0.1%
1225.060608	1	0.1%
1141.698588	1	0.1%
984.4838948	1	0.1%
976.4346633	1	0.1%
946.8082805	1	0.1%

revenue_per_dollar
Real number (ℝ)

High correlation

Distinct	1013
Distinct (%)	98.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	25.811023

Minimum	-51.794404
Maximum	885.759
Zeros	0
Zeros (%)	0.0%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-51.794404
5-th percentile	1.2091894
Q1	5.4136417
median	10.394971
Q3	21.042581
95-th percentile	95.989979
Maximum	885.759
Range	937.5534
Interquartile range (IQR)	15.628939

Descriptive statistics

Standard deviation	61.415862
Coefficient of variation (CV)	2.3794431
Kurtosis	73.14624
Mean	25.811023
Median Absolute Deviation (MAD)	6.5446148
Skewness	7.4284549
Sum	26662.787
Variance	3771.9081
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
87.79598382	4	0.4%
5.41364175	3	0.3%
5.604299171	3	0.3%
6.165885639	3	0.3%
29.16556672	3	0.3%
1.209189426	2	0.2%
18.14485942	2	0.2%
310.1388048	2	0.2%
4.32083949	2	0.2%
2.724215144	2	0.2%
Other values (1003)	1007	97.5%

Value	Count	Frequency (%)
-51.7944035	1	0.1%
0.001745939291	1	0.1%
0.0050000005	1	0.1%
0.04025606231	1	0.1%
0.07644127681	1	0.1%
0.08281497847	1	0.1%
0.09570641194	1	0.1%
0.1137352334	1	0.1%
0.1170059864	1	0.1%
0.1209305057	1	0.1%

Value	Count	Frequency (%)
885.7589994	1	0.1%
628.0071416	1	0.1%
625.8934652	1	0.1%
613.6218345	1	0.1%
528.2747182	1	0.1%
525.4264286	1	0.1%
324.7059312	1	0.1%
322.9708283	1	0.1%
310.1388048	2	0.2%
309.5436491	1	0.1%

efficiency_index
Real number (ℝ)

High correlation Zeros

Distinct	760
Distinct (%)	73.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.29219661

Minimum	-0.02
Maximum	1.2
Zeros	17
Zeros (%)	1.6%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-0.02
5-th percentile	0.0396
Q1	0.1139
median	0.234
Q3	0.4232
95-th percentile	0.7284
Maximum	1.2
Range	1.22
Interquartile range (IQR)	0.3093

Descriptive statistics

Standard deviation	0.21836282
Coefficient of variation (CV)	0.74731468
Kurtosis	0.049261553
Mean	0.29219661
Median Absolute Deviation (MAD)	0.138
Skewness	0.89005456
Sum	301.8391
Variance	0.04768232
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	17	1.6%
0.204	6	0.6%
0.36	6	0.6%
0.14	6	0.6%
0.096	6	0.6%
0.112	5	0.5%
0.168	5	0.5%
0.16	4	0.4%
0.0396	4	0.4%
0.252	4	0.4%
Other values (750)	970	93.9%

Value	Count	Frequency (%)
-0.02	1	0.1%
0	17	1.6%
0.016	1	0.1%
0.0168	1	0.1%
0.017	1	0.1%
0.019	2	0.2%
0.02	2	0.2%
0.0208	1	0.1%
0.0216	1	0.1%
0.0247	1	0.1%

Value	Count	Frequency (%)
1.2	1	0.1%
0.9603	1	0.1%
0.9506	1	0.1%
0.891	1	0.1%
0.8835	1	0.1%
0.882	2	0.2%
0.8736	1	0.1%
0.873	1	0.1%
0.8712	1	0.1%
0.864	1	0.1%

theme
Categorical

Distinct	10
Distinct (%)	1.0%
Missing	0
Missing (%)	0.0%
Memory size	99.6 KiB

Procesos/Metodología	282
Arquitectura/Infraestructura	139
Usuario/Cliente	131
Red/Conectividad	97
Tecnología/IT	78
Other values (5)	306

Length

Max length	28
Median length	20
Mean length	18.524685
Min length	9

Characters and Unicode

Total characters	19136
Distinct characters	32
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Usuario/Cliente
2nd row	Procesos/Metodología
3rd row	Productos/Servicios
4th row	Procesos/Metodología
5th row	Gestión/Management

Common Values

Value	Count	Frequency (%)
Procesos/Metodología	282	27.3%
Arquitectura/Infraestructura	139	13.5%
Usuario/Cliente	131	12.7%
Red/Conectividad	97	9.4%
Tecnología/IT	78	7.6%
Gestión/Management	75	7.3%
Productos/Servicios	72	7.0%
Seguridad	57	5.5%
Datos/Análisis	56	5.4%
Innovación/Generacional	46	4.5%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
procesos/metodología	282	27.3%
arquitectura/infraestructura	139	13.5%
usuario/cliente	131	12.7%
red/conectividad	97	9.4%
tecnología/it	78	7.6%
gestión/management	75	7.3%
productos/servicios	72	7.0%
seguridad	57	5.5%
datos/análisis	56	5.4%
innovación/generacional	46	4.5%

Most occurring characters

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	19136	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	19136	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	19136	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Interactions

Correlations

	budget	budget_categoria	channel	conversion_categoria	conversion_rate	conversions	costo_clicks	costo_por_conversion	efficiency_index	ingresos_por_click	net_profit	revenue	revenue_categoria	revenue_per_dollar	roi	roi_categoria	roi_recalculated	start_month	target_audience	temporada_inicio	theme	type
budget	1.000	0.000	0.000	0.000	-0.015	-0.019	0.642	0.588	0.011	-0.605	-0.115	-0.019	0.000	-0.667	0.027	0.000	-0.667	-0.057	0.000	0.000	0.000	0.000
budget_categoria	0.000	1.000	0.000	0.000	0.058	0.000	0.000	0.000	0.000	0.655	0.000	0.000	0.000	0.442	0.574	0.264	0.442	0.049	0.000	0.014	0.047	0.000
channel	0.000	0.000	1.000	0.034	0.022	0.017	0.000	0.000	0.036	0.015	0.000	0.005	0.053	0.016	0.056	0.021	0.016	0.089	0.000	0.074	0.000	0.000
conversion_categoria	0.000	0.000	0.034	1.000	0.907	0.465	0.051	0.000	0.502	0.090	0.000	0.000	0.000	0.000	0.000	0.032	0.000	0.045	0.000	0.000	0.000	0.016
conversion_rate	-0.015	0.058	0.022	0.907	1.000	0.610	0.481	-0.424	0.704	-0.345	0.012	0.011	0.014	0.025	0.035	0.018	0.025	-0.074	0.000	0.000	0.000	0.000
conversions	-0.019	0.000	0.017	0.465	0.610	1.000	0.351	-0.745	0.479	0.244	0.728	0.731	0.559	0.536	0.058	0.071	0.536	-0.067	0.018	0.000	0.000	0.000
costo_clicks	0.642	0.000	0.000	0.051	0.481	0.351	1.000	0.172	0.373	-0.616	-0.057	0.009	0.149	-0.453	0.020	0.000	-0.453	-0.108	0.000	0.069	0.039	0.000
costo_por_conversion	0.588	0.000	0.000	0.000	-0.424	-0.745	0.172	1.000	-0.315	-0.598	-0.645	-0.592	0.000	-0.874	-0.026	0.000	-0.874	0.016	0.001	0.006	0.000	0.000
efficiency_index	0.011	0.000	0.036	0.502	0.704	0.479	0.373	-0.315	1.000	-0.247	0.034	0.034	0.035	0.028	0.681	0.422	0.028	-0.091	0.060	0.058	0.000	0.000
ingresos_por_click	-0.605	0.655	0.015	0.090	-0.345	0.244	-0.616	-0.598	-0.247	1.000	0.656	0.602	0.088	0.893	0.001	0.262	0.893	0.041	0.000	0.000	0.034	0.026
net_profit	-0.115	0.000	0.000	0.000	0.012	0.728	-0.057	-0.645	0.034	0.656	1.000	0.995	0.000	0.738	0.040	0.000	0.738	-0.022	0.000	0.000	0.000	0.000
revenue	-0.019	0.000	0.005	0.000	0.011	0.731	0.009	-0.592	0.034	0.602	0.995	1.000	0.943	0.677	0.041	0.078	0.677	-0.029	0.000	0.000	0.033	0.000
revenue_categoria	0.000	0.000	0.053	0.000	0.014	0.559	0.149	0.000	0.035	0.088	0.000	0.943	1.000	0.154	0.058	0.072	0.154	0.016	0.000	0.015	0.000	0.000
revenue_per_dollar	-0.667	0.442	0.016	0.000	0.025	0.536	-0.453	-0.874	0.028	0.893	0.738	0.677	0.154	1.000	0.021	0.016	1.000	0.015	0.043	0.000	0.025	0.000
roi	0.027	0.574	0.056	0.000	0.035	0.058	0.020	-0.026	0.681	0.001	0.040	0.041	0.058	0.021	1.000	0.984	0.021	-0.057	0.084	0.065	0.039	0.021
roi_categoria	0.000	0.264	0.021	0.032	0.018	0.071	0.000	0.000	0.422	0.262	0.000	0.078	0.072	0.016	0.984	1.000	0.016	0.042	0.000	0.031	0.000	0.000
roi_recalculated	-0.667	0.442	0.016	0.000	0.025	0.536	-0.453	-0.874	0.028	0.893	0.738	0.677	0.154	1.000	0.021	0.016	1.000	0.015	0.043	0.000	0.025	0.000
start_month	-0.057	0.049	0.089	0.045	-0.074	-0.067	-0.108	0.016	-0.091	0.041	-0.022	-0.029	0.016	0.015	-0.057	0.042	0.015	1.000	0.049	0.942	0.000	0.023
target_audience	0.000	0.000	0.000	0.000	0.000	0.018	0.000	0.001	0.060	0.000	0.000	0.000	0.000	0.043	0.084	0.000	0.043	0.049	1.000	0.059	0.024	0.038
temporada_inicio	0.000	0.014	0.074	0.000	0.000	0.000	0.069	0.006	0.058	0.000	0.000	0.000	0.015	0.000	0.065	0.031	0.000	0.942	0.059	1.000	0.000	0.057
theme	0.000	0.047	0.000	0.000	0.000	0.000	0.039	0.000	0.000	0.034	0.000	0.033	0.000	0.025	0.039	0.000	0.025	0.000	0.024	0.000	1.000	0.000
type	0.000	0.000	0.000	0.016	0.000	0.000	0.000	0.000	0.000	0.026	0.000	0.000	0.000	0.000	0.021	0.000	0.000	0.023	0.038	0.057	0.000	1.000

	budget	roi	conversion_rate	revenue	duracion_dias	roi_recalculated	start_month	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index
budget	1.000	-0.049	-0.041	-0.051	NaN	-0.053	0.000	-0.751	-0.039	0.795	0.004	-0.043	-0.053	-0.037
roi	-0.049	1.000	0.039	0.040	NaN	-0.019	-0.060	0.061	0.053	-0.050	-0.014	-0.017	-0.019	0.678
conversion_rate	-0.041	0.039	1.000	0.009	NaN	0.014	-0.076	0.035	0.616	-0.033	0.181	-0.189	0.014	0.689
revenue	-0.051	0.040	0.009	1.000	NaN	0.246	-0.029	0.698	0.710	-0.102	-0.002	0.203	0.246	0.032
duracion_dias	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
roi_recalculated	-0.053	-0.019	0.014	0.246	NaN	1.000	-0.018	0.201	0.186	-0.027	-0.096	0.781	1.000	-0.006
start_month	0.000	-0.060	-0.076	-0.029	NaN	-0.018	1.000	-0.019	-0.058	-0.014	-0.058	-0.029	-0.018	-0.074
net_profit	-0.751	0.061	0.035	0.698	NaN	0.201	-0.019	1.000	0.497	-0.637	-0.004	0.165	0.201	0.048
conversions	-0.039	0.053	0.616	0.710	NaN	0.186	-0.058	0.497	1.000	-0.077	0.110	-0.015	0.186	0.444
costo_por_conversion	0.795	-0.050	-0.033	-0.102	NaN	-0.027	-0.014	-0.637	-0.077	1.000	-0.025	-0.022	-0.027	-0.042
costo_clicks	0.004	-0.014	0.181	-0.002	NaN	-0.096	-0.058	-0.004	0.110	-0.025	1.000	-0.091	-0.096	0.096
ingresos_por_click	-0.043	-0.017	-0.189	0.203	NaN	0.781	-0.029	0.165	-0.015	-0.022	-0.091	1.000	0.781	-0.135
revenue_per_dollar	-0.053	-0.019	0.014	0.246	NaN	1.000	-0.018	0.201	0.186	-0.027	-0.096	0.781	1.000	-0.006
efficiency_index	-0.037	0.678	0.689	0.032	NaN	-0.006	-0.074	0.048	0.444	-0.042	0.096	-0.135	-0.006	1.000

	budget	roi	conversion_rate	revenue	duracion_dias	roi_recalculated	start_month	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index
budget	1.000	0.027	-0.015	-0.019	NaN	-0.667	-0.057	-0.115	-0.019	0.588	0.642	-0.605	-0.667	0.011
roi	0.027	1.000	0.035	0.041	NaN	0.021	-0.057	0.040	0.058	-0.026	0.020	0.001	0.021	0.681
conversion_rate	-0.015	0.035	1.000	0.011	NaN	0.025	-0.074	0.012	0.610	-0.424	0.481	-0.345	0.025	0.704
revenue	-0.019	0.041	0.011	1.000	NaN	0.677	-0.029	0.995	0.731	-0.592	0.009	0.602	0.677	0.034
duracion_dias	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
roi_recalculated	-0.667	0.021	0.025	0.677	NaN	1.000	0.015	0.738	0.536	-0.874	-0.453	0.893	1.000	0.028
start_month	-0.057	-0.057	-0.074	-0.029	NaN	0.015	1.000	-0.022	-0.067	0.016	-0.108	0.041	0.015	-0.091
net_profit	-0.115	0.040	0.012	0.995	NaN	0.738	-0.022	1.000	0.728	-0.645	-0.057	0.656	0.738	0.034
conversions	-0.019	0.058	0.610	0.731	NaN	0.536	-0.067	0.728	1.000	-0.745	0.351	0.244	0.536	0.479
costo_por_conversion	0.588	-0.026	-0.424	-0.592	NaN	-0.874	0.016	-0.645	-0.745	1.000	0.172	-0.598	-0.874	-0.315
costo_clicks	0.642	0.020	0.481	0.009	NaN	-0.453	-0.108	-0.057	0.351	0.172	1.000	-0.616	-0.453	0.373
ingresos_por_click	-0.605	0.001	-0.345	0.602	NaN	0.893	0.041	0.656	0.244	-0.598	-0.616	1.000	0.893	-0.247
revenue_per_dollar	-0.667	0.021	0.025	0.677	NaN	1.000	0.015	0.738	0.536	-0.874	-0.453	0.893	1.000	0.028
efficiency_index	0.011	0.681	0.704	0.034	NaN	0.028	-0.091	0.034	0.479	-0.315	0.373	-0.247	0.028	1.000

	budget	roi	conversion_rate	revenue	duracion_dias	roi_recalculated	start_month	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index
budget	1.000	0.018	-0.010	-0.012	NaN	-0.505	-0.039	-0.076	-0.013	0.423	0.498	-0.438	-0.505	0.009
roi	0.018	1.000	0.024	0.028	NaN	0.015	-0.039	0.028	0.038	-0.018	0.014	0.001	0.015	0.509
conversion_rate	-0.010	0.024	1.000	0.008	NaN	0.017	-0.052	0.008	0.452	-0.294	0.348	-0.239	0.017	0.522
revenue	-0.012	0.028	0.008	1.000	NaN	0.503	-0.020	0.936	0.558	-0.423	0.001	0.433	0.503	0.024
duracion_dias	NaN	NaN	NaN	NaN	1.000	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
roi_recalculated	-0.505	0.015	0.017	0.503	NaN	1.000	0.011	0.566	0.379	-0.708	-0.364	0.733	1.000	0.018
start_month	-0.039	-0.039	-0.052	-0.020	NaN	0.011	1.000	-0.015	-0.047	0.011	-0.075	0.027	0.011	-0.062
net_profit	-0.076	0.028	0.008	0.936	NaN	0.566	-0.015	1.000	0.553	-0.470	-0.046	0.483	0.566	0.023
conversions	-0.013	0.038	0.452	0.558	NaN	0.379	-0.047	0.553	1.000	-0.571	0.245	0.165	0.379	0.334
costo_por_conversion	0.423	-0.018	-0.294	-0.423	NaN	-0.708	0.011	-0.470	-0.571	1.000	0.133	-0.448	-0.708	-0.213
costo_clicks	0.498	0.014	0.348	0.001	NaN	-0.364	-0.075	-0.046	0.245	0.133	1.000	-0.537	-0.364	0.257
ingresos_por_click	-0.438	0.001	-0.239	0.433	NaN	0.733	0.027	0.483	0.165	-0.448	-0.537	1.000	0.733	-0.164
revenue_per_dollar	-0.505	0.015	0.017	0.503	NaN	1.000	0.011	0.566	0.379	-0.708	-0.364	0.733	1.000	0.018
efficiency_index	0.009	0.509	0.522	0.024	NaN	0.018	-0.062	0.023	0.334	-0.213	0.257	-0.164	0.018	1.000

	budget	roi	type	target_audience	channel	conversion_rate	revenue	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme
budget	1.000	0.095	0.000	0.000	0.000	0.000	0.036	0.000	0.000	0.000	0.000	0.000	0.043	0.000	0.706	0.000	1.000	0.000	0.000	0.000	0.000	0.000
roi	0.095	1.000	0.052	0.111	0.094	0.069	0.169	0.978	0.000	0.099	0.764	0.053	0.165	0.108	0.095	0.162	0.063	0.000	0.653	0.053	0.704	0.125
type	0.000	0.052	1.000	0.031	0.000	0.000	0.000	0.000	0.022	0.000	0.000	0.000	0.056	0.070	0.000	0.000	0.000	0.000	0.042	0.000	0.000	0.000
target_audience	0.000	0.111	0.031	1.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.058	0.065	0.089	0.000	0.024	0.001	0.000	0.000	0.058	0.079	0.031
channel	0.000	0.094	0.000	0.000	1.000	0.049	0.009	0.022	0.036	0.056	0.000	0.036	0.149	0.185	0.000	0.028	0.000	0.000	0.022	0.036	0.061	0.000
conversion_rate	0.000	0.069	0.000	0.000	0.049	1.000	0.040	0.028	0.916	0.022	0.130	0.000	0.061	0.000	0.000	0.562	0.000	0.107	0.143	0.000	0.757	0.000
revenue	0.036	0.169	0.000	0.000	0.009	0.040	1.000	0.132	0.000	0.952	0.000	0.160	0.136	0.000	0.036	0.764	0.047	0.333	0.107	0.160	0.068	0.106
roi_categoria	0.000	0.978	0.000	0.000	0.022	0.028	0.132	1.000	0.107	0.227	0.276	0.026	0.071	0.033	0.000	0.119	0.000	0.000	0.363	0.026	0.580	0.000
conversion_categoria	0.000	0.000	0.022	0.000	0.036	0.916	0.000	0.107	1.000	0.000	0.000	0.000	0.077	0.000	0.000	0.621	0.000	0.082	0.135	0.000	0.655	0.000
revenue_categoria	0.000	0.099	0.000	0.000	0.056	0.022	0.952	0.227	0.000	1.000	0.000	0.237	0.027	0.016	0.000	0.703	0.000	0.229	0.131	0.237	0.059	0.000
budget_categoria	0.000	0.764	0.000	0.000	0.000	0.130	0.000	0.276	0.000	0.000	1.000	0.776	0.083	0.036	0.000	0.000	0.000	0.000	0.770	0.776	0.000	0.079
roi_recalculated	0.000	0.053	0.000	0.058	0.036	0.000	0.160	0.026	0.000	0.237	0.776	1.000	0.000	0.000	0.000	0.162	0.000	0.000	0.740	1.000	0.000	0.053
start_month	0.043	0.165	0.056	0.065	0.149	0.061	0.136	0.071	0.077	0.027	0.083	0.000	1.000	0.987	0.043	0.000	0.000	0.170	0.097	0.000	0.153	0.000
temporada_inicio	0.000	0.108	0.070	0.089	0.185	0.000	0.000	0.033	0.000	0.016	0.036	0.000	0.987	1.000	0.000	0.000	0.007	0.154	0.000	0.000	0.097	0.000
net_profit	0.706	0.095	0.000	0.000	0.000	0.000	0.036	0.000	0.000	0.000	0.000	0.000	0.043	0.000	1.000	0.000	1.000	0.000	0.000	0.000	0.000	0.000
conversions	0.000	0.162	0.000	0.024	0.028	0.562	0.764	0.119	0.621	0.703	0.000	0.162	0.000	0.000	0.000	1.000	0.000	0.100	0.000	0.162	0.518	0.000
costo_por_conversion	1.000	0.063	0.000	0.001	0.000	0.000	0.047	0.000	0.000	0.000	0.000	0.000	0.000	0.007	1.000	0.000	1.000	0.000	0.000	0.000	0.000	0.000
costo_clicks	0.000	0.000	0.000	0.000	0.000	0.107	0.333	0.000	0.082	0.229	0.000	0.000	0.170	0.154	0.000	0.100	0.000	1.000	0.000	0.000	0.180	0.082
ingresos_por_click	0.000	0.653	0.042	0.000	0.022	0.143	0.107	0.363	0.135	0.131	0.770	0.740	0.097	0.000	0.000	0.000	0.000	0.000	1.000	0.740	0.033	0.069
revenue_per_dollar	0.000	0.053	0.000	0.058	0.036	0.000	0.160	0.026	0.000	0.237	0.776	1.000	0.000	0.000	0.000	0.162	0.000	0.000	0.740	1.000	0.000	0.053
efficiency_index	0.000	0.704	0.000	0.079	0.061	0.757	0.068	0.580	0.655	0.059	0.000	0.000	0.153	0.097	0.000	0.518	0.000	0.180	0.033	0.000	1.000	0.000
theme	0.000	0.125	0.000	0.031	0.000	0.000	0.106	0.000	0.000	0.000	0.079	0.053	0.000	0.000	0.000	0.000	0.000	0.082	0.069	0.053	0.000	1.000

	budget_categoria	channel	conversion_categoria	revenue_categoria	roi_categoria	target_audience	temporada_inicio	theme	type
budget_categoria	1.000	0.000	0.000	0.000	0.264	0.000	0.014	0.047	0.000
channel	0.000	1.000	0.034	0.053	0.021	0.000	0.074	0.000	0.000
conversion_categoria	0.000	0.034	1.000	0.000	0.032	0.000	0.000	0.000	0.016
revenue_categoria	0.000	0.053	0.000	1.000	0.072	0.000	0.015	0.000	0.000
roi_categoria	0.264	0.021	0.032	0.072	1.000	0.000	0.031	0.000	0.000
target_audience	0.000	0.000	0.000	0.000	0.000	1.000	0.059	0.024	0.038
temporada_inicio	0.014	0.074	0.000	0.015	0.031	0.059	1.000	0.000	0.057
theme	0.047	0.000	0.000	0.000	0.000	0.024	0.000	1.000	0.000
type	0.000	0.000	0.016	0.000	0.000	0.038	0.057	0.000	1.000

Missing values

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

Sample

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme
0	Public-key multi-tasking throughput	8082.30	0.35	email	b2b	organic	0.40	709593.48	1	Bajo	Baja	Mucha	Medio	86.795984	4	Primavera	701511.18	283837.3920	0.028475	3270.167346	216.989960	87.795984	0.1400	Usuario/Cliente
1	De-engineered analyzing task-force	17712.98	0.74	email	b2c	promotion	0.66	516609.10	1	Medio	Media	Media	Alto	28.165567	2	Invierno	498896.12	340962.0060	0.051950	12105.632718	42.675101	29.165567	0.4884	Procesos/Metodología
2	Balanced solution-oriented Local Area Network	84643.10	0.37	podcast	b2b	paid	0.28	458227.42	1	Bajo	Baja	Media	Muy Alto	4.413642	12	Invierno	373584.32	128303.6776	0.659709	29069.798790	15.763006	5.413642	0.1036	Productos/Servicios
3	Distributed real-time methodology	14589.75	0.47	webinar	b2b	organic	0.19	89958.73	1	Bajo	Baja	Poca	Alto	5.165886	9	Otoño	75368.98	17092.1587	0.853593	3308.659907	27.188872	6.165886	0.0893	Procesos/Metodología
4	Front-line executive infrastructure	39291.90	0.30	social media	b2b	promotion	0.81	47511.35	1	Bajo	Alta	Poca	Alto	0.209189	7	Verano	8219.45	38484.1935	1.020988	183968.158768	0.258259	1.209189	0.2430	Gestión/Management
5	Upgradable transitional data-warehouse	75569.28	0.59	social media	b2c	referral	0.67	558302.11	1	Medio	Media	Media	Muy Alto	6.387951	6	Verano	482732.83	374062.4137	0.202023	58557.499142	9.534255	7.387951	0.3953	Datos/Análisis
6	Innovative context-sensitive framework	28964.45	0.59	email	b2c	referral	0.17	172882.59	1	Medio	Baja	Poca	Alto	4.968786	3	Primavera	143918.14	29390.0403	0.985519	5914.934370	29.228150	5.968786	0.1003	Innovación/Generacional
7	User-friendly client-driven service-desk	36800.58	0.40	webinar	b2c	promotion	0.52	206241.46	1	Bajo	Media	Poca	Alto	4.604299	1	Invierno	169440.88	107245.5592	0.343143	23292.482788	8.854421	5.604299	0.2080	Usuario/Cliente
8	Proactive neutral methodology	40493.88	0.16	webinar	b2c	organic	0.47	734755.76	1	Bajo	Media	Mucha	Alto	17.144859	9	Otoño	694261.88	345335.2072	0.117260	20142.201153	36.478424	18.144859	0.0752	Procesos/Metodología
9	Intuitive responsive support	1816.22	0.81	social media	b2c	referral	0.85	563280.30	1	Medio	Alta	Media	Medio	309.138805	11	Otoño	561464.08	478788.2550	0.003793	1548.780831	363.692711	310.138805	0.6885	Usuario/Cliente

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme
1023	Broken-date campaign	25000.00	0.45	email	b2b	organic	0.55	87500.000	1	Bajo	Media	Poca	Alto	2.500000	1	Invierno	62500.000	48125.00000	0.519481	19250.000000	4.545455	3.500000	0.2475	Procesos/Metodología
1024	Negative ROI test	-10000.00	-0.20	podcast	b2c	referral	0.10	517944.035	1	Pérdida	Baja	Media	Bajo	-52.794404	10	Otoño	527944.035	51794.40350	-0.193071	-981.058598	-527.944035	-51.794404	-0.0200	Datos/Análisis
1025	Null-heavy campaign	46919.95	0.53	email	b2b	promotion	0.55	517944.035	1	Medio	Media	Media	Alto	10.038887	1	Invierno	471024.085	284869.21925	0.164707	28376.573405	18.252522	11.038887	0.2915	Gestión/Management
1026	Future campaign	75000.00	0.90	webinar	b2c	promotion	0.65	200000.000	1	Medio	Media	Poca	Muy Alto	1.666667	1	Invierno	125000.000	130000.00000	0.576923	78000.000000	2.564103	2.666667	0.5850	Innovación/Generacional
1027	Extra long name campaign test	30000.00	0.25	email	b2b	paid	0.40	45000.000	1	Bajo	Baja	Poca	Alto	0.500000	4	Primavera	15000.000	18000.00000	1.666667	36000.000000	1.250000	1.500000	0.1000	Procesos/Metodología
1028	No revenue campaign	20000.00	0.30	social media	b2b	organic	0.50	517944.035	1	Bajo	Media	Media	Alto	24.897202	2	Invierno	497944.035	258972.01750	0.077228	10401.651563	49.794404	25.897202	0.1500	Datos/Análisis
1029	Random mess	100000.00	0.53	podcast	b2b	referral	0.55	300000.000	1	Medio	Media	Poca	Muy Alto	2.000000	6	Verano	200000.000	165000.00000	0.606061	82500.000000	3.636364	3.000000	0.2915	Red/Conectividad
1030	Invalid budget	46919.95	0.53	email	b2c	promotion	0.20	50000.000	1	Medio	Baja	Poca	Alto	0.065645	12	Invierno	3080.050	10000.00000	4.691995	152335.027029	0.328224	1.065645	0.1060	Red/Conectividad
1031	Overlapping dates	60000.00	0.60	webinar	b2b	paid	0.70	90000.000	1	Medio	Media	Poca	Muy Alto	0.500000	3	Primavera	30000.000	63000.00000	0.952381	126000.000000	0.714286	1.500000	0.4200	Arquitectura/Infraestructura
1032	Too many conversions	40000.00	0.80	social media	b2c	organic	1.50	120000.000	1	Medio	Alta	Poca	Alto	2.000000	5	Primavera	80000.000	180000.00000	0.222222	90000.000000	1.333333	3.000000	1.2000	Procesos/Metodología

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme
461	Robust disintermediate neural-net	92395.78	0.37	social media	b2c	organic	0.31	949696.65	1	Bajo	Baja	Mucha	Muy Alto	9.278572	4	Primavera	857300.87	294405.9615	0.313838	31729.663880	29.930876	10.278572	0.1147	Tecnología/IT
629	Reduced didactic leverage	12895.48	0.95	social media	b2b	referral	0.90	619182.58	1	Medio	Alta	Media	Alto	47.015474	8	Verano	606287.10	557264.3220	0.023141	11852.785453	52.239415	48.015474	0.8550	Procesos/Metodología
966	Networked upward-trending forecast	43185.33	0.47	email	b2b	referral	0.72	918409.28	1	Bajo	Alta	Mucha	Alto	20.266696	7	Verano	875223.95	661254.6816	0.065308	32627.651059	28.148189	21.266696	0.3384	Red/Conectividad
826	Quality-focused local methodology	11092.23	0.54	social media	b2c	paid	0.83	104296.76	1	Medio	Alta	Poca	Alto	8.402686	9	Otoño	93204.53	86566.3108	0.128136	10302.218461	10.123719	9.402686	0.4482	Procesos/Metodología
198	Horizontal 6thgeneration model	16308.37	0.65	webinar	b2c	promotion	0.37	511344.87	1	Medio	Baja	Media	Alto	30.354750	11	Otoño	495036.50	189197.6019	0.086198	6232.882818	82.039866	31.354750	0.2405	Procesos/Metodología

Duplicate rows

Most frequently occurring

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme	# duplicates
0	Balanced solution-oriented Local Area Network	84643.10	0.37	podcast	b2b	paid	0.28	458227.42	1	Bajo	Baja	Media	Muy Alto	4.413642	12	Invierno	373584.32	128303.6776	0.659709	29069.798790	15.763006	5.413642	0.1036	Productos/Servicios	3
2	De-engineered analyzing task-force	17712.98	0.74	email	b2c	promotion	0.66	516609.10	1	Medio	Media	Media	Alto	28.165567	2	Invierno	498896.12	340962.0060	0.051950	12105.632718	42.675101	29.165567	0.4884	Procesos/Metodología	3
3	Distributed real-time methodology	14589.75	0.47	webinar	b2b	organic	0.19	89958.73	1	Bajo	Baja	Poca	Alto	5.165886	9	Otoño	75368.98	17092.1587	0.853593	3308.659907	27.188872	6.165886	0.0893	Procesos/Metodología	3
9	Public-key multi-tasking throughput	8082.30	0.35	email	b2b	organic	0.40	709593.48	1	Bajo	Baja	Mucha	Medio	86.795984	4	Primavera	701511.18	283837.3920	0.028475	3270.167346	216.989960	87.795984	0.1400	Usuario/Cliente	3
1	Cross-platform demand-driven encoding	64041.37	0.16	social media	b2b	promotion	0.55	174462.47	1	Bajo	Media	Poca	Muy Alto	1.724215	7	Verano	110421.10	95954.3585	0.667415	55651.035679	3.134937	2.724215	0.0880	Arquitectura/Infraestructura	2
4	Front-line executive infrastructure	39291.90	0.30	social media	b2b	promotion	0.81	47511.35	1	Bajo	Alta	Poca	Alto	0.209189	7	Verano	8219.45	38484.1935	1.020988	183968.158768	0.258259	1.209189	0.2430	Gestión/Management	2
5	Innovative context-sensitive framework	28964.45	0.59	email	b2c	referral	0.17	172882.59	1	Medio	Baja	Poca	Alto	4.968786	3	Primavera	143918.14	29390.0403	0.985519	5914.934370	29.228150	5.968786	0.1003	Innovación/Generacional	2
6	Intuitive responsive support	1816.22	0.81	social media	b2c	referral	0.85	563280.30	1	Medio	Alta	Media	Medio	309.138805	11	Otoño	561464.08	478788.2550	0.003793	1548.780831	363.692711	310.138805	0.6885	Usuario/Cliente	2
7	Multi-lateral dedicated workforce	94084.21	0.58	podcast	b2b	referral	0.23	406522.77	1	Medio	Baja	Media	Muy Alto	3.320839	6	Verano	312438.56	93500.2371	1.006246	28155.602632	14.438433	4.320839	0.1334	Gestión/Management	2
8	Proactive neutral methodology	40493.88	0.16	webinar	b2c	organic	0.47	734755.76	1	Bajo	Media	Mucha	Alto	17.144859	9	Otoño	694261.88	345335.2072	0.117260	20142.201153	36.478424	18.144859	0.0752	Procesos/Metodología	2

Overview

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(unknown)

Most occurring scripts

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Most occurring blocks

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(unknown)

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Length

Common Values (Plot)