Overview
Brought to you by YData
Dataset statistics
| Number of variables | 24 |
|---|---|
| Number of observations | 1033 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 12 |
| Duplicate rows (%) | 1.2% |
| Total size in memory | 816.3 KiB |
| Average record size in memory | 809.2 B |
Variable types
| Text | 1 |
|---|---|
| Numeric | 13 |
| Categorical | 10 |
duracion_dias has constant value "1" | Constant |
| Dataset has 12 (1.2%) duplicate rows | Duplicates |
budget is highly overall correlated with net_profit and 1 other fields | High correlation |
budget_categoria is highly overall correlated with roi and 3 other fields | High correlation |
conversion_categoria is highly overall correlated with conversion_rate and 2 other fields | High correlation |
conversion_rate is highly overall correlated with conversion_categoria and 2 other fields | High correlation |
conversions is highly overall correlated with conversion_rate and 4 other fields | High correlation |
costo_clicks is highly overall correlated with ingresos_por_click | High correlation |
costo_por_conversion is highly overall correlated with budget and 1 other fields | High correlation |
efficiency_index is highly overall correlated with roi and 4 other fields | High correlation |
ingresos_por_click is highly overall correlated with roi and 3 other fields | High correlation |
net_profit is highly overall correlated with budget and 1 other fields | High correlation |
revenue is highly overall correlated with revenue_categoria and 1 other fields | High correlation |
revenue_categoria is highly overall correlated with revenue and 1 other fields | High correlation |
revenue_per_dollar is highly overall correlated with budget_categoria and 2 other fields | High correlation |
roi is highly overall correlated with roi_categoria and 3 other fields | High correlation |
roi_categoria is highly overall correlated with roi and 1 other fields | High correlation |
roi_recalculated is highly overall correlated with budget_categoria and 2 other fields | High correlation |
start_month is highly overall correlated with temporada_inicio | High correlation |
temporada_inicio is highly overall correlated with start_month | High correlation |
budget is highly skewed (γ1 = 31.72583531) | Skewed |
costo_por_conversion is highly skewed (γ1 = 22.89585953) | Skewed |
revenue_categoria is uniformly distributed | Uniform |
conversion_rate has 11 (1.1%) zeros | Zeros |
conversions has 11 (1.1%) zeros | Zeros |
costo_clicks has 11 (1.1%) zeros | Zeros |
efficiency_index has 17 (1.6%) zeros | Zeros |
Reproduction
| Analysis started | 2025-05-25 17:56:09.917306 |
|---|---|
| Analysis finished | 2025-05-25 17:56:28.583733 |
| Duration | 18.67 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
campaign_name
Text
| Distinct | 1014 |
|---|---|
| Distinct (%) | 98.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 91.3 KiB |
Length
| Max length | 53 |
|---|---|
| Median length | 45 |
| Mean length | 33.403679 |
| Min length | 11 |
Unique
| Unique | 1001 ? |
|---|---|
| Unique (%) | 96.9% |
Sample
| 1st row | Public-key multi-tasking throughput |
|---|---|
| 2nd row | De-engineered analyzing task-force |
| 3rd row | Balanced solution-oriented Local Area Network |
| 4th row | Distributed real-time methodology |
| 5th row | Front-line executive infrastructure |
| Value | Count | Frequency (%) |
| interface | 41 | 1.2% |
| architecture | 30 | 0.9% |
| open | 28 | 0.8% |
| zero | 23 | 0.7% |
| secured | 23 | 0.7% |
| user | 22 | 0.7% |
| 4thgeneration | 21 | 0.6% |
| methodology | 19 | 0.6% |
| local | 19 | 0.6% |
| reverse-engineered | 19 | 0.6% |
| Other values (335) | 3063 |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 34506 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 34506 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 34506 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
budget
Real number (ℝ)
High correlation  Skewed 
| Distinct | 1009 |
|---|---|
| Distinct (%) | 97.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 58909.255 |
| Minimum | -10000 |
|---|---|
| Maximum | 9999999 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -10000 |
|---|---|
| 5-th percentile | 5692.246 |
| Q1 | 24769.6 |
| median | 46919.95 |
| Q3 | 74856.71 |
| 95-th percentile | 95259.042 |
| Maximum | 9999999 |
| Range | 10009999 |
| Interquartile range (IQR) | 50087.11 |
Descriptive statistics
| Standard deviation | 310942.51 |
|---|---|
| Coefficient of variation (CV) | 5.2783303 |
| Kurtosis | 1015.2566 |
| Mean | 58909.255 |
| Median Absolute Deviation (MAD) | 25041.35 |
| Skewness | 31.725835 |
| Sum | 60853261 |
| Variance | 9.6685242 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 46919.95 | 5 | 0.5% |
| 8082.3 | 4 | 0.4% |
| 17712.98 | 3 | 0.3% |
| 84643.1 | 3 | 0.3% |
| 14589.75 | 3 | 0.3% |
| 36800.58 | 3 | 0.3% |
| 59892.4 | 2 | 0.2% |
| 39291.9 | 2 | 0.2% |
| 75569.28 | 2 | 0.2% |
| 28964.45 | 2 | 0.2% |
| Other values (999) | 1004 |
| Value | Count | Frequency (%) |
| -10000 | 1 | |
| 1052.57 | 1 | |
| 1223.82 | 1 | |
| 1309.17 | 1 | |
| 1378.61 | 1 | |
| 1380.68 | 1 | |
| 1407.21 | 1 | |
| 1436.99 | 1 | |
| 1480.67 | 1 | |
| 1580.69 | 1 |
| Value | Count | Frequency (%) |
| 9999999 | 1 | |
| 100000 | 1 | |
| 99957.15 | 1 | |
| 99891.35 | 1 | |
| 99838.63 | 1 | |
| 99714.19 | 1 | |
| 99579.39 | 1 | |
| 99535.21 | 1 | |
| 99520.93 | 1 | |
| 99406.41 | 1 |
roi
Real number (ℝ)
High correlation 
| Distinct | 92 |
|---|---|
| Distinct (%) | 8.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.53398838 |
| Minimum | -0.2 |
|---|---|
| Maximum | 0.99 |
| Zeros | 6 |
| Zeros (%) | 0.6% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -0.2 |
|---|---|
| 5-th percentile | 0.136 |
| Q1 | 0.31 |
| median | 0.53 |
| Q3 | 0.76 |
| 95-th percentile | 0.95 |
| Maximum | 0.99 |
| Range | 1.19 |
| Interquartile range (IQR) | 0.45 |
Descriptive statistics
| Standard deviation | 0.26131296 |
|---|---|
| Coefficient of variation (CV) | 0.48936076 |
| Kurtosis | -1.1091103 |
| Mean | 0.53398838 |
| Median Absolute Deviation (MAD) | 0.22 |
| Skewness | 0.006091722 |
| Sum | 551.61 |
| Variance | 0.068284465 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.9 | 33 | 3.2% |
| 0.4 | 29 | 2.8% |
| 0.5 | 28 | 2.7% |
| 0.6 | 27 | 2.6% |
| 0.3 | 22 | 2.1% |
| 0.74 | 22 | 2.1% |
| 0.16 | 18 | 1.7% |
| 0.8 | 17 | 1.6% |
| 0.1 | 16 | 1.5% |
| 0.35 | 16 | 1.5% |
| Other values (82) | 805 |
| Value | Count | Frequency (%) |
| -0.2 | 1 | 0.1% |
| 0 | 6 | 0.6% |
| 0.1 | 16 | |
| 0.11 | 6 | 0.6% |
| 0.12 | 11 | |
| 0.13 | 12 | |
| 0.14 | 10 | |
| 0.15 | 12 | |
| 0.16 | 18 | |
| 0.17 | 10 |
| Value | Count | Frequency (%) |
| 0.99 | 13 | 1.3% |
| 0.98 | 8 | 0.8% |
| 0.97 | 11 | 1.1% |
| 0.96 | 10 | 1.0% |
| 0.95 | 11 | 1.1% |
| 0.94 | 13 | 1.3% |
| 0.93 | 8 | 0.8% |
| 0.92 | 6 | 0.6% |
| 0.91 | 9 | 0.9% |
| 0.9 | 33 |
type
Categorical
| Distinct | 5 |
|---|---|
| Distinct (%) | 0.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 65.3 KiB |
| webinar | |
|---|---|
| social media | |
| podcast | |
| event | 1 |
Length
| Max length | 12 |
|---|---|
| Median length | 7 |
| Mean length | 7.5963214 |
| Min length | 5 |
Unique
| Unique | 1 ? |
|---|---|
| Unique (%) | 0.1% |
Sample
| 1st row | |
|---|---|
| 2nd row | |
| 3rd row | podcast |
| 4th row | webinar |
| 5th row | social media |
Common Values
| Value | Count | Frequency (%) |
| 291 | ||
| webinar | 268 | |
| social media | 240 | |
| podcast | 233 | |
| event | 1 | 0.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 291 | ||
| webinar | 268 | |
| social | 240 | |
| media | 240 | |
| podcast | 233 | |
| event | 1 | 0.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 1272 | |
| i | 1039 | |
| e | 801 | |
| m | 531 | 6.8% |
| l | 531 | 6.8% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| o | 473 | 6.0% |
| s | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (7) | 1512 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7847 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 1272 | |
| i | 1039 | |
| e | 801 | |
| m | 531 | 6.8% |
| l | 531 | 6.8% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| o | 473 | 6.0% |
| s | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (7) | 1512 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7847 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 1272 | |
| i | 1039 | |
| e | 801 | |
| m | 531 | 6.8% |
| l | 531 | 6.8% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| o | 473 | 6.0% |
| s | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (7) | 1512 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7847 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 1272 | |
| i | 1039 | |
| e | 801 | |
| m | 531 | 6.8% |
| l | 531 | 6.8% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| o | 473 | 6.0% |
| s | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (7) | 1512 |
target_audience
Categorical
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 60.7 KiB |
| b2b | |
|---|---|
| b2c |
Length
| Max length | 3 |
|---|---|
| Median length | 3 |
| Mean length | 3 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | b2b |
|---|---|
| 2nd row | b2c |
| 3rd row | b2b |
| 4th row | b2b |
| 5th row | b2b |
Common Values
| Value | Count | Frequency (%) |
| b2b | 532 | |
| b2c | 501 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| b2b | 532 | |
| b2c | 501 |
Most occurring characters
| Value | Count | Frequency (%) |
| b | 1565 | |
| 2 | 1033 | |
| c | 501 | 16.2% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 3099 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| b | 1565 | |
| 2 | 1033 | |
| c | 501 | 16.2% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 3099 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| b | 1565 | |
| 2 | 1033 | |
| c | 501 | 16.2% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 3099 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| b | 1565 | |
| 2 | 1033 | |
| c | 501 | 16.2% |
channel
Categorical
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 64.8 KiB |
| promotion | |
|---|---|
| referral | |
| organic | |
| paid |
Length
| Max length | 9 |
|---|---|
| Median length | 8 |
| Mean length | 7.090029 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | organic |
|---|---|
| 2nd row | promotion |
| 3rd row | paid |
| 4th row | organic |
| 5th row | promotion |
Common Values
| Value | Count | Frequency (%) |
| promotion | 282 | |
| referral | 258 | |
| organic | 250 | |
| paid | 243 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| promotion | 282 | |
| referral | 258 | |
| organic | 250 | |
| paid | 243 |
Most occurring characters
| Value | Count | Frequency (%) |
| r | 1306 | |
| o | 1096 | |
| i | 775 | |
| a | 751 | |
| n | 532 | |
| p | 525 | |
| e | 516 | 7.0% |
| m | 282 | 3.9% |
| t | 282 | 3.9% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7324 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| r | 1306 | |
| o | 1096 | |
| i | 775 | |
| a | 751 | |
| n | 532 | |
| p | 525 | |
| e | 516 | 7.0% |
| m | 282 | 3.9% |
| t | 282 | 3.9% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7324 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| r | 1306 | |
| o | 1096 | |
| i | 775 | |
| a | 751 | |
| n | 532 | |
| p | 525 | |
| e | 516 | 7.0% |
| m | 282 | 3.9% |
| t | 282 | 3.9% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7324 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| r | 1306 | |
| o | 1096 | |
| i | 775 | |
| a | 751 | |
| n | 532 | |
| p | 525 | |
| e | 516 | 7.0% |
| m | 282 | 3.9% |
| t | 282 | 3.9% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
conversion_rate
Real number (ℝ)
High correlation  Zeros 
| Distinct | 92 |
|---|---|
| Distinct (%) | 8.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.54208132 |
| Minimum | 0 |
|---|---|
| Maximum | 1.5 |
| Zeros | 11 |
| Zeros (%) | 1.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0.13 |
| Q1 | 0.3 |
| median | 0.55 |
| Q3 | 0.77 |
| 95-th percentile | 0.95 |
| Maximum | 1.5 |
| Range | 1.5 |
| Interquartile range (IQR) | 0.47 |
Descriptive statistics
| Standard deviation | 0.26673017 |
|---|---|
| Coefficient of variation (CV) | 0.49204827 |
| Kurtosis | -1.0481051 |
| Mean | 0.54208132 |
| Median Absolute Deviation (MAD) | 0.23 |
| Skewness | -0.025634052 |
| Sum | 559.97 |
| Variance | 0.071144986 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.4 | 27 | 2.6% |
| 0.7 | 27 | 2.6% |
| 0.2 | 24 | 2.3% |
| 0.9 | 21 | 2.0% |
| 0.8 | 19 | 1.8% |
| 0.1 | 18 | 1.7% |
| 0.6 | 18 | 1.7% |
| 0.3 | 17 | 1.6% |
| 0.65 | 17 | 1.6% |
| 0.85 | 17 | 1.6% |
| Other values (82) | 828 |
| Value | Count | Frequency (%) |
| 0 | 11 | |
| 0.1 | 18 | |
| 0.11 | 6 | 0.6% |
| 0.12 | 13 | |
| 0.13 | 12 | |
| 0.14 | 5 | 0.5% |
| 0.15 | 6 | 0.6% |
| 0.16 | 11 | |
| 0.17 | 10 | |
| 0.18 | 14 |
| Value | Count | Frequency (%) |
| 1.5 | 1 | 0.1% |
| 0.99 | 13 | |
| 0.98 | 10 | |
| 0.97 | 13 | |
| 0.96 | 12 | |
| 0.95 | 10 | |
| 0.94 | 8 | |
| 0.93 | 6 | |
| 0.92 | 12 | |
| 0.91 | 9 |
revenue
Real number (ℝ)
High correlation 
| Distinct | 1009 |
|---|---|
| Distinct (%) | 97.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 511614.5 |
| Minimum | 108.21 |
|---|---|
| Maximum | 999712.49 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 108.21 |
|---|---|
| 5-th percentile | 50876.016 |
| Q1 | 267847.44 |
| median | 517944.03 |
| Q3 | 764590.33 |
| 95-th percentile | 949492.1 |
| Maximum | 999712.49 |
| Range | 999604.28 |
| Interquartile range (IQR) | 496742.89 |
Descriptive statistics
| Standard deviation | 286735.67 |
|---|---|
| Coefficient of variation (CV) | 0.56045258 |
| Kurtosis | -1.1760746 |
| Mean | 511614.5 |
| Median Absolute Deviation (MAD) | 249415.34 |
| Skewness | -0.048017174 |
| Sum | 5.2849778 × 108 |
| Variance | 8.2217343 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 709593.48 | 4 | 0.4% |
| 516609.1 | 3 | 0.3% |
| 458227.42 | 3 | 0.3% |
| 89958.73 | 3 | 0.3% |
| 558302.11 | 3 | 0.3% |
| 206241.46 | 3 | 0.3% |
| 517944.035 | 3 | 0.3% |
| 174462.47 | 2 | 0.2% |
| 47511.35 | 2 | 0.2% |
| 172882.59 | 2 | 0.2% |
| Other values (999) | 1005 |
| Value | Count | Frequency (%) |
| 108.21 | 1 | |
| 2810.51 | 1 | |
| 3641.3 | 1 | |
| 4190.95 | 1 | |
| 5971.96 | 1 | |
| 7622.28 | 1 | |
| 7636.54 | 1 | |
| 8272.5 | 1 | |
| 8811.92 | 1 | |
| 9576.39 | 1 |
| Value | Count | Frequency (%) |
| 999712.49 | 1 | |
| 999317.92 | 1 | |
| 997657.18 | 1 | |
| 996578.25 | 1 | |
| 996493.1 | 1 | |
| 995340.62 | 1 | |
| 994306.41 | 1 | |
| 993906.77 | 1 | |
| 993317.73 | 1 | |
| 992544.71 | 1 |
duracion_dias
Categorical
Constant 
| Distinct | 1 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 58.6 KiB |
| 1 |
|---|
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 1 |
|---|---|
| 2nd row | 1 |
| 3rd row | 1 |
| 4th row | 1 |
| 5th row | 1 |
Common Values
| Value | Count | Frequency (%) |
| 1 | 1033 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 1 | 1033 |
Most occurring characters
| Value | Count | Frequency (%) |
| 1 | 1033 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 1033 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 1 | 1033 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 1033 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 1 | 1033 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 1033 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 1 | 1033 |
roi_categoria
Categorical
High correlation 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.4 KiB |
| Medio | |
|---|---|
| Bajo | |
| Pérdida | 7 |
Length
| Max length | 7 |
|---|---|
| Median length | 5 |
| Mean length | 4.5498548 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Bajo |
|---|---|
| 2nd row | Medio |
| 3rd row | Bajo |
| 4th row | Bajo |
| 5th row | Bajo |
Common Values
| Value | Count | Frequency (%) |
| Medio | 547 | |
| Bajo | 479 | |
| Pérdida | 7 | 0.7% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| medio | 547 | |
| bajo | 479 | |
| pérdida | 7 | 0.7% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 1026 | |
| d | 561 | |
| i | 554 | |
| e | 547 | |
| M | 547 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4700 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 1026 | |
| d | 561 | |
| i | 554 | |
| e | 547 | |
| M | 547 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4700 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 1026 | |
| d | 561 | |
| i | 554 | |
| e | 547 | |
| M | 547 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4700 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 1026 | |
| d | 561 | |
| i | 554 | |
| e | 547 | |
| M | 547 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
conversion_categoria
Categorical
High correlation 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.0 KiB |
| Baja | |
|---|---|
| Media | |
| Alta |
Length
| Max length | 5 |
|---|---|
| Median length | 4 |
| Mean length | 4.3252662 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Baja |
|---|---|
| 2nd row | Media |
| 3rd row | Baja |
| 4th row | Baja |
| 5th row | Alta |
Common Values
| Value | Count | Frequency (%) |
| Baja | 367 | |
| Media | 336 | |
| Alta | 330 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| baja | 367 | |
| media | 336 | |
| alta | 330 |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 1400 | |
| B | 367 | 8.2% |
| j | 367 | 8.2% |
| M | 336 | 7.5% |
| e | 336 | 7.5% |
| d | 336 | 7.5% |
| i | 336 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4468 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 1400 | |
| B | 367 | 8.2% |
| j | 367 | 8.2% |
| M | 336 | 7.5% |
| e | 336 | 7.5% |
| d | 336 | 7.5% |
| i | 336 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4468 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 1400 | |
| B | 367 | 8.2% |
| j | 367 | 8.2% |
| M | 336 | 7.5% |
| e | 336 | 7.5% |
| d | 336 | 7.5% |
| i | 336 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4468 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 1400 | |
| B | 367 | 8.2% |
| j | 367 | 8.2% |
| M | 336 | 7.5% |
| e | 336 | 7.5% |
| d | 336 | 7.5% |
| i | 336 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
revenue_categoria
Categorical
High correlation  Uniform 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.3 KiB |
| Poca | |
|---|---|
| Mucha | |
| Media |
Length
| Max length | 5 |
|---|---|
| Median length | 5 |
| Mean length | 4.6660213 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Mucha |
|---|---|
| 2nd row | Media |
| 3rd row | Media |
| 4th row | Poca |
| 5th row | Poca |
Common Values
| Value | Count | Frequency (%) |
| Poca | 345 | |
| Mucha | 344 | |
| Media | 344 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| poca | 345 | |
| mucha | 344 | |
| media | 344 |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 1033 | |
| c | 689 | |
| M | 688 | |
| P | 345 | 7.2% |
| o | 345 | 7.2% |
| u | 344 | 7.1% |
| h | 344 | 7.1% |
| e | 344 | 7.1% |
| d | 344 | 7.1% |
| i | 344 | 7.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4820 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 1033 | |
| c | 689 | |
| M | 688 | |
| P | 345 | 7.2% |
| o | 345 | 7.2% |
| u | 344 | 7.1% |
| h | 344 | 7.1% |
| e | 344 | 7.1% |
| d | 344 | 7.1% |
| i | 344 | 7.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4820 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 1033 | |
| c | 689 | |
| M | 688 | |
| P | 345 | 7.2% |
| o | 345 | 7.2% |
| u | 344 | 7.1% |
| h | 344 | 7.1% |
| e | 344 | 7.1% |
| d | 344 | 7.1% |
| i | 344 | 7.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4820 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 1033 | |
| c | 689 | |
| M | 688 | |
| P | 345 | 7.2% |
| o | 345 | 7.2% |
| u | 344 | 7.1% |
| h | 344 | 7.1% |
| e | 344 | 7.1% |
| d | 344 | 7.1% |
| i | 344 | 7.1% |
budget_categoria
Categorical
High correlation 
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 63.7 KiB |
| Muy Alto | |
|---|---|
| Alto | |
| Medio | |
| Bajo | 1 |
Length
| Max length | 8 |
|---|---|
| Median length | 5 |
| Mean length | 5.9903195 |
| Min length | 4 |
Unique
| Unique | 1 ? |
|---|---|
| Unique (%) | 0.1% |
Sample
| 1st row | Medio |
|---|---|
| 2nd row | Alto |
| 3rd row | Muy Alto |
| 4th row | Alto |
| 5th row | Alto |
Common Values
| Value | Count | Frequency (%) |
| Muy Alto | 489 | |
| Alto | 443 | |
| Medio | 100 | 9.7% |
| Bajo | 1 | 0.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| alto | 932 | |
| muy | 489 | |
| medio | 100 | 6.6% |
| bajo | 1 | 0.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 1033 | |
| A | 932 | |
| t | 932 | |
| l | 932 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 6188 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 1033 | |
| A | 932 | |
| t | 932 | |
| l | 932 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 6188 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 1033 | |
| A | 932 | |
| t | 932 | |
| l | 932 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 6188 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 1033 | |
| A | 932 | |
| t | 932 | |
| l | 932 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
roi_recalculated
Real number (ℝ)
High correlation 
| Distinct | 1013 |
|---|---|
| Distinct (%) | 98.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 24.811023 |
| Minimum | -52.794404 |
|---|---|
| Maximum | 884.759 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 44 |
| Negative (%) | 4.3% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -52.794404 |
|---|---|
| 5-th percentile | 0.20918943 |
| Q1 | 4.4136417 |
| median | 9.3949705 |
| Q3 | 20.042581 |
| 95-th percentile | 94.989979 |
| Maximum | 884.759 |
| Range | 937.5534 |
| Interquartile range (IQR) | 15.628939 |
Descriptive statistics
| Standard deviation | 61.415862 |
|---|---|
| Coefficient of variation (CV) | 2.4753458 |
| Kurtosis | 73.14624 |
| Mean | 24.811023 |
| Median Absolute Deviation (MAD) | 6.5446148 |
| Skewness | 7.4284549 |
| Sum | 25629.787 |
| Variance | 3771.9081 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 86.79598382 | 4 | 0.4% |
| 4.41364175 | 3 | 0.3% |
| 4.604299171 | 3 | 0.3% |
| 5.165885639 | 3 | 0.3% |
| 28.16556672 | 3 | 0.3% |
| 0.2091894258 | 2 | 0.2% |
| 17.14485942 | 2 | 0.2% |
| 309.1388048 | 2 | 0.2% |
| 3.32083949 | 2 | 0.2% |
| 1.724215144 | 2 | 0.2% |
| Other values (1003) | 1007 |
| Value | Count | Frequency (%) |
| -52.7944035 | 1 | |
| -0.9982540607 | 1 | |
| -0.9949999995 | 1 | |
| -0.9597439377 | 1 | |
| -0.9235587232 | 1 | |
| -0.9171850215 | 1 | |
| -0.9042935881 | 1 | |
| -0.8862647666 | 1 | |
| -0.8829940136 | 1 | |
| -0.8790694943 | 1 |
| Value | Count | Frequency (%) |
| 884.7589994 | 1 | |
| 627.0071416 | 1 | |
| 624.8934652 | 1 | |
| 612.6218345 | 1 | |
| 527.2747182 | 1 | |
| 524.4264286 | 1 | |
| 323.7059312 | 1 | |
| 321.9708283 | 1 | |
| 309.1388048 | 2 | |
| 308.5436491 | 1 |
start_month
Real number (ℝ)
High correlation 
| Distinct | 12 |
|---|---|
| Distinct (%) | 1.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 6.392062 |
| Minimum | 1 |
|---|---|
| Maximum | 12 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 3 |
| median | 7 |
| Q3 | 9 |
| 95-th percentile | 12 |
| Maximum | 12 |
| Range | 11 |
| Interquartile range (IQR) | 6 |
Descriptive statistics
| Standard deviation | 3.4151133 |
|---|---|
| Coefficient of variation (CV) | 0.53427413 |
| Kurtosis | -1.1822627 |
| Mean | 6.392062 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | -0.0073632203 |
| Sum | 6603 |
| Variance | 11.662999 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 103 | |
| 9 | 99 | |
| 8 | 97 | |
| 3 | 96 | |
| 7 | 93 | |
| 4 | 92 | |
| 11 | 89 | |
| 6 | 83 | |
| 5 | 75 | |
| 12 | 71 | |
| Other values (2) | 135 |
| Value | Count | Frequency (%) |
| 1 | 103 | |
| 2 | 66 | |
| 3 | 96 | |
| 4 | 92 | |
| 5 | 75 | |
| 6 | 83 | |
| 7 | 93 | |
| 8 | 97 | |
| 9 | 99 | |
| 10 | 69 |
| Value | Count | Frequency (%) |
| 12 | 71 | |
| 11 | 89 | |
| 10 | 69 | |
| 9 | 99 | |
| 8 | 97 | |
| 7 | 93 | |
| 6 | 83 | |
| 5 | 75 | |
| 4 | 92 | |
| 3 | 96 |
temporada_inicio
Categorical
High correlation 
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 72.4 KiB |
| Verano | |
|---|---|
| Primavera | |
| Otoño | |
| Invierno |
Length
| Max length | 9 |
|---|---|
| Median length | 8 |
| Mean length | 6.9796709 |
| Min length | 5 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Primavera |
|---|---|
| 2nd row | Invierno |
| 3rd row | Invierno |
| 4th row | Otoño |
| 5th row | Verano |
Common Values
| Value | Count | Frequency (%) |
| Verano | 273 | |
| Primavera | 263 | |
| Otoño | 257 | |
| Invierno | 240 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| verano | 273 | |
| primavera | 263 | |
| otoño | 257 | |
| invierno | 240 |
Most occurring characters
| Value | Count | Frequency (%) |
| r | 1039 | |
| o | 1027 | |
| a | 799 | |
| e | 776 | |
| n | 753 | |
| i | 503 | |
| v | 503 | |
| V | 273 | 3.8% |
| P | 263 | 3.6% |
| m | 263 | 3.6% |
| Other values (4) | 1011 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7210 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| r | 1039 | |
| o | 1027 | |
| a | 799 | |
| e | 776 | |
| n | 753 | |
| i | 503 | |
| v | 503 | |
| V | 273 | 3.8% |
| P | 263 | 3.6% |
| m | 263 | 3.6% |
| Other values (4) | 1011 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7210 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| r | 1039 | |
| o | 1027 | |
| a | 799 | |
| e | 776 | |
| n | 753 | |
| i | 503 | |
| v | 503 | |
| V | 273 | 3.8% |
| P | 263 | 3.6% |
| m | 263 | 3.6% |
| Other values (4) | 1011 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7210 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| r | 1039 | |
| o | 1027 | |
| a | 799 | |
| e | 776 | |
| n | 753 | |
| i | 503 | |
| v | 503 | |
| V | 273 | 3.8% |
| P | 263 | 3.6% |
| m | 263 | 3.6% |
| Other values (4) | 1011 |
net_profit
Real number (ℝ)
High correlation 
| Distinct | 1015 |
|---|---|
| Distinct (%) | 98.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 452705.25 |
| Minimum | -9949999 |
|---|---|
| Maximum | 987859.73 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 43 |
| Negative (%) | 4.2% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -9949999 |
|---|---|
| 5-th percentile | 8934.176 |
| Q1 | 215916.76 |
| median | 473021.14 |
| Q3 | 707633.21 |
| 95-th percentile | 895710.51 |
| Maximum | 987859.73 |
| Range | 10937859 |
| Interquartile range (IQR) | 491716.45 |
Descriptive statistics
| Standard deviation | 433673.06 |
|---|---|
| Coefficient of variation (CV) | 0.95795899 |
| Kurtosis | 320.03833 |
| Mean | 452705.25 |
| Median Absolute Deviation (MAD) | 247866.66 |
| Skewness | -13.383382 |
| Sum | 4.6764452 × 108 |
| Variance | 1.8807232 × 1011 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 701511.18 | 4 | 0.4% |
| 169440.88 | 3 | 0.3% |
| 75368.98 | 3 | 0.3% |
| 498896.12 | 3 | 0.3% |
| 373584.32 | 3 | 0.3% |
| 561464.08 | 2 | 0.2% |
| 312438.56 | 2 | 0.2% |
| 110421.1 | 2 | 0.2% |
| 143918.14 | 2 | 0.2% |
| 694261.88 | 2 | 0.2% |
| Other values (1005) | 1007 |
| Value | Count | Frequency (%) |
| -9949999 | 1 | |
| -92091.91 | 1 | |
| -91618.85 | 1 | |
| -85765.04 | 1 | |
| -83260.49 | 1 | |
| -77408.2 | 1 | |
| -69612.81 | 1 | |
| -68489.09 | 1 | |
| -67005.31 | 1 | |
| -61869.89 | 1 |
| Value | Count | Frequency (%) |
| 987859.73 | 1 | |
| 987359.82 | 1 | |
| 979827.4 | 1 | |
| 974958.97 | 1 | |
| 973355.11 | 1 | |
| 965199.63 | 1 | |
| 964497.81 | 1 | |
| 963838 | 1 | |
| 960202.7 | 1 | |
| 958135.52 | 1 |
conversions
Real number (ℝ)
High correlation  Zeros 
| Distinct | 1003 |
|---|---|
| Distinct (%) | 97.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 277986.72 |
| Minimum | 0 |
|---|---|
| Maximum | 964632.77 |
| Zeros | 11 |
| Zeros (%) | 1.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 16239.157 |
| Q1 | 97422.044 |
| median | 216111.87 |
| Q3 | 419348.79 |
| 95-th percentile | 692911.43 |
| Maximum | 964632.77 |
| Range | 964632.77 |
| Interquartile range (IQR) | 321926.75 |
Descriptive statistics
| Standard deviation | 219885.1 |
|---|---|
| Coefficient of variation (CV) | 0.7909914 |
| Kurtosis | -0.14539902 |
| Mean | 277986.72 |
| Median Absolute Deviation (MAD) | 148466.33 |
| Skewness | 0.80911707 |
| Sum | 2.8716028 × 108 |
| Variance | 4.8349459 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 11 | 1.1% |
| 283837.392 | 4 | 0.4% |
| 340962.006 | 3 | 0.3% |
| 128303.6776 | 3 | 0.3% |
| 17092.1587 | 3 | 0.3% |
| 374062.4137 | 3 | 0.3% |
| 107245.5592 | 3 | 0.3% |
| 38484.1935 | 2 | 0.2% |
| 29390.0403 | 2 | 0.2% |
| 345335.2072 | 2 | 0.2% |
| Other values (993) | 997 |
| Value | Count | Frequency (%) |
| 0 | 11 | |
| 83.3217 | 1 | 0.1% |
| 419.095 | 1 | 0.1% |
| 758.8377 | 1 | 0.1% |
| 1374.5772 | 1 | 0.1% |
| 1436.4585 | 1 | 0.1% |
| 2533.2462 | 1 | 0.1% |
| 2661.8471 | 1 | 0.1% |
| 3568.474 | 1 | 0.1% |
| 3583.176 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 964632.7746 | 1 | |
| 954051.8638 | 1 | |
| 935379.7945 | 1 | |
| 921771.3204 | 1 | |
| 915375.236 | 1 | |
| 907059.9884 | 1 | |
| 899700.0163 | 1 | |
| 894373.9296 | 1 | |
| 888263.5488 | 1 | |
| 886375.4536 | 1 |
costo_por_conversion
Real number (ℝ)
High correlation  Skewed 
| Distinct | 1005 |
|---|---|
| Distinct (%) | 97.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.5805041 |
| Minimum | -0.19307105 |
|---|---|
| Maximum | 999.9999 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -0.19307105 |
|---|---|
| 5-th percentile | 0.016749864 |
| Q1 | 0.086898155 |
| median | 0.18806696 |
| Q3 | 0.50209238 |
| 95-th percentile | 2.3844049 |
| Maximum | 999.9999 |
| Range | 1000.193 |
| Interquartile range (IQR) | 0.41519422 |
Descriptive statistics
| Standard deviation | 39.020732 |
|---|---|
| Coefficient of variation (CV) | 15.121361 |
| Kurtosis | 540.04787 |
| Mean | 2.5805041 |
| Median Absolute Deviation (MAD) | 0.13575584 |
| Skewness | 22.89586 |
| Sum | 2665.6607 |
| Variance | 1522.6176 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.1880669594 | 11 | 1.1% |
| 0.02847510662 | 4 | 0.4% |
| 0.05195001111 | 3 | 0.3% |
| 0.6597090713 | 3 | 0.3% |
| 0.8535931743 | 3 | 0.3% |
| 0.3431431593 | 3 | 0.3% |
| 1.020988006 | 2 | 0.2% |
| 0.2020231845 | 2 | 0.2% |
| 0.9855192339 | 2 | 0.2% |
| 0.117259634 | 2 | 0.2% |
| Other values (995) | 998 |
| Value | Count | Frequency (%) |
| -0.1930710526 | 1 | |
| 0.001873181857 | 1 | |
| 0.002138444974 | 1 | |
| 0.00242078181 | 1 | |
| 0.002565852872 | 1 | |
| 0.003505471279 | 1 | |
| 0.003793367905 | 2 | |
| 0.004627578835 | 1 | |
| 0.004681974146 | 1 | |
| 0.00524825398 | 1 |
| Value | Count | Frequency (%) |
| 999.9999 | 1 | |
| 743.8410402 | 1 | |
| 92.00362607 | 1 | |
| 87.92350183 | 1 | |
| 55.12808062 | 1 | |
| 39.41134107 | 1 | |
| 30.12062564 | 1 | |
| 19.34929765 | 1 | |
| 18.68848204 | 1 | |
| 17.28038749 | 1 |
costo_clicks
Real number (ℝ)
High correlation  Zeros 
| Distinct | 1005 |
|---|---|
| Distinct (%) | 97.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 30510.993 |
| Minimum | -1555389.3 |
|---|---|
| Maximum | 1012627.9 |
| Zeros | 11 |
| Zeros (%) | 1.1% |
| Negative | 44 |
| Negative (%) | 4.3% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -1555389.3 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 8884.4711 |
| median | 22712.27 |
| Q3 | 47599.262 |
| 95-th percentile | 98001.291 |
| Maximum | 1012627.9 |
| Range | 2568017.2 |
| Interquartile range (IQR) | 38714.791 |
Descriptive statistics
| Standard deviation | 81533.264 |
|---|---|
| Coefficient of variation (CV) | 2.6722586 |
| Kurtosis | 176.07458 |
| Mean | 30510.993 |
| Median Absolute Deviation (MAD) | 16797.336 |
| Skewness | -6.8631298 |
| Sum | 31517856 |
| Variance | 6.6476732 × 109 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 11 | 1.1% |
| 3270.167346 | 4 | 0.4% |
| 12105.63272 | 3 | 0.3% |
| 29069.79879 | 3 | 0.3% |
| 3308.659907 | 3 | 0.3% |
| 23292.48279 | 3 | 0.3% |
| 183968.1588 | 2 | 0.2% |
| 58557.49914 | 2 | 0.2% |
| 5914.93437 | 2 | 0.2% |
| 20142.20115 | 2 | 0.2% |
| Other values (995) | 998 |
| Value | Count | Frequency (%) |
| -1555389.313 | 1 | |
| -816535.6726 | 1 | |
| -604843.2316 | 1 | |
| -489640.031 | 1 | |
| -329231.6542 | 1 | |
| -234385.6043 | 1 | |
| -86746.51062 | 1 | |
| -63437.56624 | 1 | |
| -57373.76948 | 1 | |
| -57115.63886 | 1 |
| Value | Count | Frequency (%) |
| 1012627.916 | 1 | |
| 471805.9228 | 1 | |
| 439058.6918 | 1 | |
| 281652.9601 | 1 | |
| 275237.0283 | 1 | |
| 274254.9181 | 1 | |
| 265316.6383 | 1 | |
| 250937.3962 | 1 | |
| 234409.5767 | 1 | |
| 203779.3703 | 1 |
ingresos_por_click
Real number (ℝ)
High correlation 
| Distinct | 1005 |
|---|---|
| Distinct (%) | 97.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 63.228017 |
| Minimum | -527.94403 |
|---|---|
| Maximum | 3219.7083 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 44 |
| Negative (%) | 4.3% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -527.94403 |
|---|---|
| 5-th percentile | 0.30023777 |
| Q1 | 7.7986653 |
| median | 19.670162 |
| Q3 | 46.100257 |
| 95-th percentile | 217.94931 |
| Maximum | 3219.7083 |
| Range | 3747.6523 |
| Interquartile range (IQR) | 38.301591 |
Descriptive statistics
| Standard deviation | 191.29581 |
|---|---|
| Coefficient of variation (CV) | 3.0254912 |
| Kurtosis | 107.63287 |
| Mean | 63.228017 |
| Median Absolute Deviation (MAD) | 14.457047 |
| Skewness | 8.8818998 |
| Sum | 65314.541 |
| Variance | 36594.086 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 19.67016197 | 11 | 1.1% |
| 216.9899595 | 4 | 0.4% |
| 42.67510109 | 3 | 0.3% |
| 15.76300625 | 3 | 0.3% |
| 27.18887178 | 3 | 0.3% |
| 8.854421483 | 3 | 0.3% |
| 0.2582585504 | 2 | 0.2% |
| 9.534254676 | 2 | 0.2% |
| 29.22815017 | 2 | 0.2% |
| 36.4784243 | 2 | 0.2% |
| Other values (995) | 998 |
| Value | Count | Frequency (%) |
| -527.944035 | 1 | |
| -8.862647666 | 1 | |
| -6.347120529 | 1 | |
| -5.860463295 | 1 | |
| -4.974999997 | 1 | |
| -4.772425708 | 1 | |
| -3.769473065 | 1 | |
| -3.554607177 | 1 | |
| -3.536280363 | 1 | |
| -3.028667363 | 1 |
| Value | Count | Frequency (%) |
| 3219.708283 | 1 | |
| 2090.023805 | 1 | |
| 2010.815908 | 1 | |
| 1904.152536 | 1 | |
| 1256.362451 | 1 | |
| 1225.060608 | 1 | |
| 1141.698588 | 1 | |
| 984.4838948 | 1 | |
| 976.4346633 | 1 | |
| 946.8082805 | 1 |
revenue_per_dollar
Real number (ℝ)
High correlation 
| Distinct | 1013 |
|---|---|
| Distinct (%) | 98.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 25.811023 |
| Minimum | -51.794404 |
|---|---|
| Maximum | 885.759 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -51.794404 |
|---|---|
| 5-th percentile | 1.2091894 |
| Q1 | 5.4136417 |
| median | 10.394971 |
| Q3 | 21.042581 |
| 95-th percentile | 95.989979 |
| Maximum | 885.759 |
| Range | 937.5534 |
| Interquartile range (IQR) | 15.628939 |
Descriptive statistics
| Standard deviation | 61.415862 |
|---|---|
| Coefficient of variation (CV) | 2.3794431 |
| Kurtosis | 73.14624 |
| Mean | 25.811023 |
| Median Absolute Deviation (MAD) | 6.5446148 |
| Skewness | 7.4284549 |
| Sum | 26662.787 |
| Variance | 3771.9081 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 87.79598382 | 4 | 0.4% |
| 5.41364175 | 3 | 0.3% |
| 5.604299171 | 3 | 0.3% |
| 6.165885639 | 3 | 0.3% |
| 29.16556672 | 3 | 0.3% |
| 1.209189426 | 2 | 0.2% |
| 18.14485942 | 2 | 0.2% |
| 310.1388048 | 2 | 0.2% |
| 4.32083949 | 2 | 0.2% |
| 2.724215144 | 2 | 0.2% |
| Other values (1003) | 1007 |
| Value | Count | Frequency (%) |
| -51.7944035 | 1 | |
| 0.001745939291 | 1 | |
| 0.0050000005 | 1 | |
| 0.04025606231 | 1 | |
| 0.07644127681 | 1 | |
| 0.08281497847 | 1 | |
| 0.09570641194 | 1 | |
| 0.1137352334 | 1 | |
| 0.1170059864 | 1 | |
| 0.1209305057 | 1 |
| Value | Count | Frequency (%) |
| 885.7589994 | 1 | |
| 628.0071416 | 1 | |
| 625.8934652 | 1 | |
| 613.6218345 | 1 | |
| 528.2747182 | 1 | |
| 525.4264286 | 1 | |
| 324.7059312 | 1 | |
| 322.9708283 | 1 | |
| 310.1388048 | 2 | |
| 309.5436491 | 1 |
efficiency_index
Real number (ℝ)
High correlation  Zeros 
| Distinct | 760 |
|---|---|
| Distinct (%) | 73.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.29219661 |
| Minimum | -0.02 |
|---|---|
| Maximum | 1.2 |
| Zeros | 17 |
| Zeros (%) | 1.6% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -0.02 |
|---|---|
| 5-th percentile | 0.0396 |
| Q1 | 0.1139 |
| median | 0.234 |
| Q3 | 0.4232 |
| 95-th percentile | 0.7284 |
| Maximum | 1.2 |
| Range | 1.22 |
| Interquartile range (IQR) | 0.3093 |
Descriptive statistics
| Standard deviation | 0.21836282 |
|---|---|
| Coefficient of variation (CV) | 0.74731468 |
| Kurtosis | 0.049261553 |
| Mean | 0.29219661 |
| Median Absolute Deviation (MAD) | 0.138 |
| Skewness | 0.89005456 |
| Sum | 301.8391 |
| Variance | 0.04768232 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 17 | 1.6% |
| 0.204 | 6 | 0.6% |
| 0.36 | 6 | 0.6% |
| 0.14 | 6 | 0.6% |
| 0.096 | 6 | 0.6% |
| 0.112 | 5 | 0.5% |
| 0.168 | 5 | 0.5% |
| 0.16 | 4 | 0.4% |
| 0.0396 | 4 | 0.4% |
| 0.252 | 4 | 0.4% |
| Other values (750) | 970 |
| Value | Count | Frequency (%) |
| -0.02 | 1 | 0.1% |
| 0 | 17 | |
| 0.016 | 1 | 0.1% |
| 0.0168 | 1 | 0.1% |
| 0.017 | 1 | 0.1% |
| 0.019 | 2 | 0.2% |
| 0.02 | 2 | 0.2% |
| 0.0208 | 1 | 0.1% |
| 0.0216 | 1 | 0.1% |
| 0.0247 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 1.2 | 1 | |
| 0.9603 | 1 | |
| 0.9506 | 1 | |
| 0.891 | 1 | |
| 0.8835 | 1 | |
| 0.882 | 2 | |
| 0.8736 | 1 | |
| 0.873 | 1 | |
| 0.8712 | 1 | |
| 0.864 | 1 |
theme
Categorical
| Distinct | 10 |
|---|---|
| Distinct (%) | 1.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 99.6 KiB |
| Procesos/Metodología | |
|---|---|
| Arquitectura/Infraestructura | |
| Usuario/Cliente | |
| Red/Conectividad | |
| Tecnología/IT | |
| Other values (5) |
Length
| Max length | 28 |
|---|---|
| Median length | 20 |
| Mean length | 18.524685 |
| Min length | 9 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Usuario/Cliente |
|---|---|
| 2nd row | Procesos/Metodología |
| 3rd row | Productos/Servicios |
| 4th row | Procesos/Metodología |
| 5th row | Gestión/Management |
Common Values
| Value | Count | Frequency (%) |
| Procesos/Metodología | 282 | |
| Arquitectura/Infraestructura | 139 | |
| Usuario/Cliente | 131 | |
| Red/Conectividad | 97 | 9.4% |
| Tecnología/IT | 78 | 7.6% |
| Gestión/Management | 75 | 7.3% |
| Productos/Servicios | 72 | 7.0% |
| Seguridad | 57 | 5.5% |
| Datos/Análisis | 56 | 5.4% |
| Innovación/Generacional | 46 | 4.5% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| procesos/metodología | 282 | |
| arquitectura/infraestructura | 139 | |
| usuario/cliente | 131 | |
| red/conectividad | 97 | 9.4% |
| tecnología/it | 78 | 7.6% |
| gestión/management | 75 | 7.3% |
| productos/servicios | 72 | 7.0% |
| seguridad | 57 | 5.5% |
| datos/análisis | 56 | 5.4% |
| innovación/generacional | 46 | 4.5% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 19136 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 19136 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 19136 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Interactions
Correlations
| budget | budget_categoria | channel | conversion_categoria | conversion_rate | conversions | costo_clicks | costo_por_conversion | efficiency_index | ingresos_por_click | net_profit | revenue | revenue_categoria | revenue_per_dollar | roi | roi_categoria | roi_recalculated | start_month | target_audience | temporada_inicio | theme | type | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.000 | 0.000 | 0.000 | -0.015 | -0.019 | 0.642 | 0.588 | 0.011 | -0.605 | -0.115 | -0.019 | 0.000 | -0.667 | 0.027 | 0.000 | -0.667 | -0.057 | 0.000 | 0.000 | 0.000 | 0.000 |
| budget_categoria | 0.000 | 1.000 | 0.000 | 0.000 | 0.058 | 0.000 | 0.000 | 0.000 | 0.000 | 0.655 | 0.000 | 0.000 | 0.000 | 0.442 | 0.574 | 0.264 | 0.442 | 0.049 | 0.000 | 0.014 | 0.047 | 0.000 |
| channel | 0.000 | 0.000 | 1.000 | 0.034 | 0.022 | 0.017 | 0.000 | 0.000 | 0.036 | 0.015 | 0.000 | 0.005 | 0.053 | 0.016 | 0.056 | 0.021 | 0.016 | 0.089 | 0.000 | 0.074 | 0.000 | 0.000 |
| conversion_categoria | 0.000 | 0.000 | 0.034 | 1.000 | 0.907 | 0.465 | 0.051 | 0.000 | 0.502 | 0.090 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.032 | 0.000 | 0.045 | 0.000 | 0.000 | 0.000 | 0.016 |
| conversion_rate | -0.015 | 0.058 | 0.022 | 0.907 | 1.000 | 0.610 | 0.481 | -0.424 | 0.704 | -0.345 | 0.012 | 0.011 | 0.014 | 0.025 | 0.035 | 0.018 | 0.025 | -0.074 | 0.000 | 0.000 | 0.000 | 0.000 |
| conversions | -0.019 | 0.000 | 0.017 | 0.465 | 0.610 | 1.000 | 0.351 | -0.745 | 0.479 | 0.244 | 0.728 | 0.731 | 0.559 | 0.536 | 0.058 | 0.071 | 0.536 | -0.067 | 0.018 | 0.000 | 0.000 | 0.000 |
| costo_clicks | 0.642 | 0.000 | 0.000 | 0.051 | 0.481 | 0.351 | 1.000 | 0.172 | 0.373 | -0.616 | -0.057 | 0.009 | 0.149 | -0.453 | 0.020 | 0.000 | -0.453 | -0.108 | 0.000 | 0.069 | 0.039 | 0.000 |
| costo_por_conversion | 0.588 | 0.000 | 0.000 | 0.000 | -0.424 | -0.745 | 0.172 | 1.000 | -0.315 | -0.598 | -0.645 | -0.592 | 0.000 | -0.874 | -0.026 | 0.000 | -0.874 | 0.016 | 0.001 | 0.006 | 0.000 | 0.000 |
| efficiency_index | 0.011 | 0.000 | 0.036 | 0.502 | 0.704 | 0.479 | 0.373 | -0.315 | 1.000 | -0.247 | 0.034 | 0.034 | 0.035 | 0.028 | 0.681 | 0.422 | 0.028 | -0.091 | 0.060 | 0.058 | 0.000 | 0.000 |
| ingresos_por_click | -0.605 | 0.655 | 0.015 | 0.090 | -0.345 | 0.244 | -0.616 | -0.598 | -0.247 | 1.000 | 0.656 | 0.602 | 0.088 | 0.893 | 0.001 | 0.262 | 0.893 | 0.041 | 0.000 | 0.000 | 0.034 | 0.026 |
| net_profit | -0.115 | 0.000 | 0.000 | 0.000 | 0.012 | 0.728 | -0.057 | -0.645 | 0.034 | 0.656 | 1.000 | 0.995 | 0.000 | 0.738 | 0.040 | 0.000 | 0.738 | -0.022 | 0.000 | 0.000 | 0.000 | 0.000 |
| revenue | -0.019 | 0.000 | 0.005 | 0.000 | 0.011 | 0.731 | 0.009 | -0.592 | 0.034 | 0.602 | 0.995 | 1.000 | 0.943 | 0.677 | 0.041 | 0.078 | 0.677 | -0.029 | 0.000 | 0.000 | 0.033 | 0.000 |
| revenue_categoria | 0.000 | 0.000 | 0.053 | 0.000 | 0.014 | 0.559 | 0.149 | 0.000 | 0.035 | 0.088 | 0.000 | 0.943 | 1.000 | 0.154 | 0.058 | 0.072 | 0.154 | 0.016 | 0.000 | 0.015 | 0.000 | 0.000 |
| revenue_per_dollar | -0.667 | 0.442 | 0.016 | 0.000 | 0.025 | 0.536 | -0.453 | -0.874 | 0.028 | 0.893 | 0.738 | 0.677 | 0.154 | 1.000 | 0.021 | 0.016 | 1.000 | 0.015 | 0.043 | 0.000 | 0.025 | 0.000 |
| roi | 0.027 | 0.574 | 0.056 | 0.000 | 0.035 | 0.058 | 0.020 | -0.026 | 0.681 | 0.001 | 0.040 | 0.041 | 0.058 | 0.021 | 1.000 | 0.984 | 0.021 | -0.057 | 0.084 | 0.065 | 0.039 | 0.021 |
| roi_categoria | 0.000 | 0.264 | 0.021 | 0.032 | 0.018 | 0.071 | 0.000 | 0.000 | 0.422 | 0.262 | 0.000 | 0.078 | 0.072 | 0.016 | 0.984 | 1.000 | 0.016 | 0.042 | 0.000 | 0.031 | 0.000 | 0.000 |
| roi_recalculated | -0.667 | 0.442 | 0.016 | 0.000 | 0.025 | 0.536 | -0.453 | -0.874 | 0.028 | 0.893 | 0.738 | 0.677 | 0.154 | 1.000 | 0.021 | 0.016 | 1.000 | 0.015 | 0.043 | 0.000 | 0.025 | 0.000 |
| start_month | -0.057 | 0.049 | 0.089 | 0.045 | -0.074 | -0.067 | -0.108 | 0.016 | -0.091 | 0.041 | -0.022 | -0.029 | 0.016 | 0.015 | -0.057 | 0.042 | 0.015 | 1.000 | 0.049 | 0.942 | 0.000 | 0.023 |
| target_audience | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.018 | 0.000 | 0.001 | 0.060 | 0.000 | 0.000 | 0.000 | 0.000 | 0.043 | 0.084 | 0.000 | 0.043 | 0.049 | 1.000 | 0.059 | 0.024 | 0.038 |
| temporada_inicio | 0.000 | 0.014 | 0.074 | 0.000 | 0.000 | 0.000 | 0.069 | 0.006 | 0.058 | 0.000 | 0.000 | 0.000 | 0.015 | 0.000 | 0.065 | 0.031 | 0.000 | 0.942 | 0.059 | 1.000 | 0.000 | 0.057 |
| theme | 0.000 | 0.047 | 0.000 | 0.000 | 0.000 | 0.000 | 0.039 | 0.000 | 0.000 | 0.034 | 0.000 | 0.033 | 0.000 | 0.025 | 0.039 | 0.000 | 0.025 | 0.000 | 0.024 | 0.000 | 1.000 | 0.000 |
| type | 0.000 | 0.000 | 0.000 | 0.016 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.026 | 0.000 | 0.000 | 0.000 | 0.000 | 0.021 | 0.000 | 0.000 | 0.023 | 0.038 | 0.057 | 0.000 | 1.000 |
| budget | roi | conversion_rate | revenue | duracion_dias | roi_recalculated | start_month | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | -0.049 | -0.041 | -0.051 | NaN | -0.053 | 0.000 | -0.751 | -0.039 | 0.795 | 0.004 | -0.043 | -0.053 | -0.037 |
| roi | -0.049 | 1.000 | 0.039 | 0.040 | NaN | -0.019 | -0.060 | 0.061 | 0.053 | -0.050 | -0.014 | -0.017 | -0.019 | 0.678 |
| conversion_rate | -0.041 | 0.039 | 1.000 | 0.009 | NaN | 0.014 | -0.076 | 0.035 | 0.616 | -0.033 | 0.181 | -0.189 | 0.014 | 0.689 |
| revenue | -0.051 | 0.040 | 0.009 | 1.000 | NaN | 0.246 | -0.029 | 0.698 | 0.710 | -0.102 | -0.002 | 0.203 | 0.246 | 0.032 |
| duracion_dias | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN |
| roi_recalculated | -0.053 | -0.019 | 0.014 | 0.246 | NaN | 1.000 | -0.018 | 0.201 | 0.186 | -0.027 | -0.096 | 0.781 | 1.000 | -0.006 |
| start_month | 0.000 | -0.060 | -0.076 | -0.029 | NaN | -0.018 | 1.000 | -0.019 | -0.058 | -0.014 | -0.058 | -0.029 | -0.018 | -0.074 |
| net_profit | -0.751 | 0.061 | 0.035 | 0.698 | NaN | 0.201 | -0.019 | 1.000 | 0.497 | -0.637 | -0.004 | 0.165 | 0.201 | 0.048 |
| conversions | -0.039 | 0.053 | 0.616 | 0.710 | NaN | 0.186 | -0.058 | 0.497 | 1.000 | -0.077 | 0.110 | -0.015 | 0.186 | 0.444 |
| costo_por_conversion | 0.795 | -0.050 | -0.033 | -0.102 | NaN | -0.027 | -0.014 | -0.637 | -0.077 | 1.000 | -0.025 | -0.022 | -0.027 | -0.042 |
| costo_clicks | 0.004 | -0.014 | 0.181 | -0.002 | NaN | -0.096 | -0.058 | -0.004 | 0.110 | -0.025 | 1.000 | -0.091 | -0.096 | 0.096 |
| ingresos_por_click | -0.043 | -0.017 | -0.189 | 0.203 | NaN | 0.781 | -0.029 | 0.165 | -0.015 | -0.022 | -0.091 | 1.000 | 0.781 | -0.135 |
| revenue_per_dollar | -0.053 | -0.019 | 0.014 | 0.246 | NaN | 1.000 | -0.018 | 0.201 | 0.186 | -0.027 | -0.096 | 0.781 | 1.000 | -0.006 |
| efficiency_index | -0.037 | 0.678 | 0.689 | 0.032 | NaN | -0.006 | -0.074 | 0.048 | 0.444 | -0.042 | 0.096 | -0.135 | -0.006 | 1.000 |
| budget | roi | conversion_rate | revenue | duracion_dias | roi_recalculated | start_month | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.027 | -0.015 | -0.019 | NaN | -0.667 | -0.057 | -0.115 | -0.019 | 0.588 | 0.642 | -0.605 | -0.667 | 0.011 |
| roi | 0.027 | 1.000 | 0.035 | 0.041 | NaN | 0.021 | -0.057 | 0.040 | 0.058 | -0.026 | 0.020 | 0.001 | 0.021 | 0.681 |
| conversion_rate | -0.015 | 0.035 | 1.000 | 0.011 | NaN | 0.025 | -0.074 | 0.012 | 0.610 | -0.424 | 0.481 | -0.345 | 0.025 | 0.704 |
| revenue | -0.019 | 0.041 | 0.011 | 1.000 | NaN | 0.677 | -0.029 | 0.995 | 0.731 | -0.592 | 0.009 | 0.602 | 0.677 | 0.034 |
| duracion_dias | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN |
| roi_recalculated | -0.667 | 0.021 | 0.025 | 0.677 | NaN | 1.000 | 0.015 | 0.738 | 0.536 | -0.874 | -0.453 | 0.893 | 1.000 | 0.028 |
| start_month | -0.057 | -0.057 | -0.074 | -0.029 | NaN | 0.015 | 1.000 | -0.022 | -0.067 | 0.016 | -0.108 | 0.041 | 0.015 | -0.091 |
| net_profit | -0.115 | 0.040 | 0.012 | 0.995 | NaN | 0.738 | -0.022 | 1.000 | 0.728 | -0.645 | -0.057 | 0.656 | 0.738 | 0.034 |
| conversions | -0.019 | 0.058 | 0.610 | 0.731 | NaN | 0.536 | -0.067 | 0.728 | 1.000 | -0.745 | 0.351 | 0.244 | 0.536 | 0.479 |
| costo_por_conversion | 0.588 | -0.026 | -0.424 | -0.592 | NaN | -0.874 | 0.016 | -0.645 | -0.745 | 1.000 | 0.172 | -0.598 | -0.874 | -0.315 |
| costo_clicks | 0.642 | 0.020 | 0.481 | 0.009 | NaN | -0.453 | -0.108 | -0.057 | 0.351 | 0.172 | 1.000 | -0.616 | -0.453 | 0.373 |
| ingresos_por_click | -0.605 | 0.001 | -0.345 | 0.602 | NaN | 0.893 | 0.041 | 0.656 | 0.244 | -0.598 | -0.616 | 1.000 | 0.893 | -0.247 |
| revenue_per_dollar | -0.667 | 0.021 | 0.025 | 0.677 | NaN | 1.000 | 0.015 | 0.738 | 0.536 | -0.874 | -0.453 | 0.893 | 1.000 | 0.028 |
| efficiency_index | 0.011 | 0.681 | 0.704 | 0.034 | NaN | 0.028 | -0.091 | 0.034 | 0.479 | -0.315 | 0.373 | -0.247 | 0.028 | 1.000 |
| budget | roi | conversion_rate | revenue | duracion_dias | roi_recalculated | start_month | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.018 | -0.010 | -0.012 | NaN | -0.505 | -0.039 | -0.076 | -0.013 | 0.423 | 0.498 | -0.438 | -0.505 | 0.009 |
| roi | 0.018 | 1.000 | 0.024 | 0.028 | NaN | 0.015 | -0.039 | 0.028 | 0.038 | -0.018 | 0.014 | 0.001 | 0.015 | 0.509 |
| conversion_rate | -0.010 | 0.024 | 1.000 | 0.008 | NaN | 0.017 | -0.052 | 0.008 | 0.452 | -0.294 | 0.348 | -0.239 | 0.017 | 0.522 |
| revenue | -0.012 | 0.028 | 0.008 | 1.000 | NaN | 0.503 | -0.020 | 0.936 | 0.558 | -0.423 | 0.001 | 0.433 | 0.503 | 0.024 |
| duracion_dias | NaN | NaN | NaN | NaN | 1.000 | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN |
| roi_recalculated | -0.505 | 0.015 | 0.017 | 0.503 | NaN | 1.000 | 0.011 | 0.566 | 0.379 | -0.708 | -0.364 | 0.733 | 1.000 | 0.018 |
| start_month | -0.039 | -0.039 | -0.052 | -0.020 | NaN | 0.011 | 1.000 | -0.015 | -0.047 | 0.011 | -0.075 | 0.027 | 0.011 | -0.062 |
| net_profit | -0.076 | 0.028 | 0.008 | 0.936 | NaN | 0.566 | -0.015 | 1.000 | 0.553 | -0.470 | -0.046 | 0.483 | 0.566 | 0.023 |
| conversions | -0.013 | 0.038 | 0.452 | 0.558 | NaN | 0.379 | -0.047 | 0.553 | 1.000 | -0.571 | 0.245 | 0.165 | 0.379 | 0.334 |
| costo_por_conversion | 0.423 | -0.018 | -0.294 | -0.423 | NaN | -0.708 | 0.011 | -0.470 | -0.571 | 1.000 | 0.133 | -0.448 | -0.708 | -0.213 |
| costo_clicks | 0.498 | 0.014 | 0.348 | 0.001 | NaN | -0.364 | -0.075 | -0.046 | 0.245 | 0.133 | 1.000 | -0.537 | -0.364 | 0.257 |
| ingresos_por_click | -0.438 | 0.001 | -0.239 | 0.433 | NaN | 0.733 | 0.027 | 0.483 | 0.165 | -0.448 | -0.537 | 1.000 | 0.733 | -0.164 |
| revenue_per_dollar | -0.505 | 0.015 | 0.017 | 0.503 | NaN | 1.000 | 0.011 | 0.566 | 0.379 | -0.708 | -0.364 | 0.733 | 1.000 | 0.018 |
| efficiency_index | 0.009 | 0.509 | 0.522 | 0.024 | NaN | 0.018 | -0.062 | 0.023 | 0.334 | -0.213 | 0.257 | -0.164 | 0.018 | 1.000 |
| budget | roi | type | target_audience | channel | conversion_rate | revenue | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.095 | 0.000 | 0.000 | 0.000 | 0.000 | 0.036 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.043 | 0.000 | 0.706 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| roi | 0.095 | 1.000 | 0.052 | 0.111 | 0.094 | 0.069 | 0.169 | 0.978 | 0.000 | 0.099 | 0.764 | 0.053 | 0.165 | 0.108 | 0.095 | 0.162 | 0.063 | 0.000 | 0.653 | 0.053 | 0.704 | 0.125 |
| type | 0.000 | 0.052 | 1.000 | 0.031 | 0.000 | 0.000 | 0.000 | 0.000 | 0.022 | 0.000 | 0.000 | 0.000 | 0.056 | 0.070 | 0.000 | 0.000 | 0.000 | 0.000 | 0.042 | 0.000 | 0.000 | 0.000 |
| target_audience | 0.000 | 0.111 | 0.031 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.058 | 0.065 | 0.089 | 0.000 | 0.024 | 0.001 | 0.000 | 0.000 | 0.058 | 0.079 | 0.031 |
| channel | 0.000 | 0.094 | 0.000 | 0.000 | 1.000 | 0.049 | 0.009 | 0.022 | 0.036 | 0.056 | 0.000 | 0.036 | 0.149 | 0.185 | 0.000 | 0.028 | 0.000 | 0.000 | 0.022 | 0.036 | 0.061 | 0.000 |
| conversion_rate | 0.000 | 0.069 | 0.000 | 0.000 | 0.049 | 1.000 | 0.040 | 0.028 | 0.916 | 0.022 | 0.130 | 0.000 | 0.061 | 0.000 | 0.000 | 0.562 | 0.000 | 0.107 | 0.143 | 0.000 | 0.757 | 0.000 |
| revenue | 0.036 | 0.169 | 0.000 | 0.000 | 0.009 | 0.040 | 1.000 | 0.132 | 0.000 | 0.952 | 0.000 | 0.160 | 0.136 | 0.000 | 0.036 | 0.764 | 0.047 | 0.333 | 0.107 | 0.160 | 0.068 | 0.106 |
| roi_categoria | 0.000 | 0.978 | 0.000 | 0.000 | 0.022 | 0.028 | 0.132 | 1.000 | 0.107 | 0.227 | 0.276 | 0.026 | 0.071 | 0.033 | 0.000 | 0.119 | 0.000 | 0.000 | 0.363 | 0.026 | 0.580 | 0.000 |
| conversion_categoria | 0.000 | 0.000 | 0.022 | 0.000 | 0.036 | 0.916 | 0.000 | 0.107 | 1.000 | 0.000 | 0.000 | 0.000 | 0.077 | 0.000 | 0.000 | 0.621 | 0.000 | 0.082 | 0.135 | 0.000 | 0.655 | 0.000 |
| revenue_categoria | 0.000 | 0.099 | 0.000 | 0.000 | 0.056 | 0.022 | 0.952 | 0.227 | 0.000 | 1.000 | 0.000 | 0.237 | 0.027 | 0.016 | 0.000 | 0.703 | 0.000 | 0.229 | 0.131 | 0.237 | 0.059 | 0.000 |
| budget_categoria | 0.000 | 0.764 | 0.000 | 0.000 | 0.000 | 0.130 | 0.000 | 0.276 | 0.000 | 0.000 | 1.000 | 0.776 | 0.083 | 0.036 | 0.000 | 0.000 | 0.000 | 0.000 | 0.770 | 0.776 | 0.000 | 0.079 |
| roi_recalculated | 0.000 | 0.053 | 0.000 | 0.058 | 0.036 | 0.000 | 0.160 | 0.026 | 0.000 | 0.237 | 0.776 | 1.000 | 0.000 | 0.000 | 0.000 | 0.162 | 0.000 | 0.000 | 0.740 | 1.000 | 0.000 | 0.053 |
| start_month | 0.043 | 0.165 | 0.056 | 0.065 | 0.149 | 0.061 | 0.136 | 0.071 | 0.077 | 0.027 | 0.083 | 0.000 | 1.000 | 0.987 | 0.043 | 0.000 | 0.000 | 0.170 | 0.097 | 0.000 | 0.153 | 0.000 |
| temporada_inicio | 0.000 | 0.108 | 0.070 | 0.089 | 0.185 | 0.000 | 0.000 | 0.033 | 0.000 | 0.016 | 0.036 | 0.000 | 0.987 | 1.000 | 0.000 | 0.000 | 0.007 | 0.154 | 0.000 | 0.000 | 0.097 | 0.000 |
| net_profit | 0.706 | 0.095 | 0.000 | 0.000 | 0.000 | 0.000 | 0.036 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.043 | 0.000 | 1.000 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| conversions | 0.000 | 0.162 | 0.000 | 0.024 | 0.028 | 0.562 | 0.764 | 0.119 | 0.621 | 0.703 | 0.000 | 0.162 | 0.000 | 0.000 | 0.000 | 1.000 | 0.000 | 0.100 | 0.000 | 0.162 | 0.518 | 0.000 |
| costo_por_conversion | 1.000 | 0.063 | 0.000 | 0.001 | 0.000 | 0.000 | 0.047 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.007 | 1.000 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| costo_clicks | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.107 | 0.333 | 0.000 | 0.082 | 0.229 | 0.000 | 0.000 | 0.170 | 0.154 | 0.000 | 0.100 | 0.000 | 1.000 | 0.000 | 0.000 | 0.180 | 0.082 |
| ingresos_por_click | 0.000 | 0.653 | 0.042 | 0.000 | 0.022 | 0.143 | 0.107 | 0.363 | 0.135 | 0.131 | 0.770 | 0.740 | 0.097 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 1.000 | 0.740 | 0.033 | 0.069 |
| revenue_per_dollar | 0.000 | 0.053 | 0.000 | 0.058 | 0.036 | 0.000 | 0.160 | 0.026 | 0.000 | 0.237 | 0.776 | 1.000 | 0.000 | 0.000 | 0.000 | 0.162 | 0.000 | 0.000 | 0.740 | 1.000 | 0.000 | 0.053 |
| efficiency_index | 0.000 | 0.704 | 0.000 | 0.079 | 0.061 | 0.757 | 0.068 | 0.580 | 0.655 | 0.059 | 0.000 | 0.000 | 0.153 | 0.097 | 0.000 | 0.518 | 0.000 | 0.180 | 0.033 | 0.000 | 1.000 | 0.000 |
| theme | 0.000 | 0.125 | 0.000 | 0.031 | 0.000 | 0.000 | 0.106 | 0.000 | 0.000 | 0.000 | 0.079 | 0.053 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.082 | 0.069 | 0.053 | 0.000 | 1.000 |
| budget_categoria | channel | conversion_categoria | revenue_categoria | roi_categoria | target_audience | temporada_inicio | theme | type | |
|---|---|---|---|---|---|---|---|---|---|
| budget_categoria | 1.000 | 0.000 | 0.000 | 0.000 | 0.264 | 0.000 | 0.014 | 0.047 | 0.000 |
| channel | 0.000 | 1.000 | 0.034 | 0.053 | 0.021 | 0.000 | 0.074 | 0.000 | 0.000 |
| conversion_categoria | 0.000 | 0.034 | 1.000 | 0.000 | 0.032 | 0.000 | 0.000 | 0.000 | 0.016 |
| revenue_categoria | 0.000 | 0.053 | 0.000 | 1.000 | 0.072 | 0.000 | 0.015 | 0.000 | 0.000 |
| roi_categoria | 0.264 | 0.021 | 0.032 | 0.072 | 1.000 | 0.000 | 0.031 | 0.000 | 0.000 |
| target_audience | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 1.000 | 0.059 | 0.024 | 0.038 |
| temporada_inicio | 0.014 | 0.074 | 0.000 | 0.015 | 0.031 | 0.059 | 1.000 | 0.000 | 0.057 |
| theme | 0.047 | 0.000 | 0.000 | 0.000 | 0.000 | 0.024 | 0.000 | 1.000 | 0.000 |
| type | 0.000 | 0.000 | 0.016 | 0.000 | 0.000 | 0.038 | 0.057 | 0.000 | 1.000 |
Missing values
Sample
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Public-key multi-tasking throughput | 8082.30 | 0.35 | b2b | organic | 0.40 | 709593.48 | 1 | Bajo | Baja | Mucha | Medio | 86.795984 | 4 | Primavera | 701511.18 | 283837.3920 | 0.028475 | 3270.167346 | 216.989960 | 87.795984 | 0.1400 | Usuario/Cliente | |
| 1 | De-engineered analyzing task-force | 17712.98 | 0.74 | b2c | promotion | 0.66 | 516609.10 | 1 | Medio | Media | Media | Alto | 28.165567 | 2 | Invierno | 498896.12 | 340962.0060 | 0.051950 | 12105.632718 | 42.675101 | 29.165567 | 0.4884 | Procesos/Metodología | |
| 2 | Balanced solution-oriented Local Area Network | 84643.10 | 0.37 | podcast | b2b | paid | 0.28 | 458227.42 | 1 | Bajo | Baja | Media | Muy Alto | 4.413642 | 12 | Invierno | 373584.32 | 128303.6776 | 0.659709 | 29069.798790 | 15.763006 | 5.413642 | 0.1036 | Productos/Servicios |
| 3 | Distributed real-time methodology | 14589.75 | 0.47 | webinar | b2b | organic | 0.19 | 89958.73 | 1 | Bajo | Baja | Poca | Alto | 5.165886 | 9 | Otoño | 75368.98 | 17092.1587 | 0.853593 | 3308.659907 | 27.188872 | 6.165886 | 0.0893 | Procesos/Metodología |
| 4 | Front-line executive infrastructure | 39291.90 | 0.30 | social media | b2b | promotion | 0.81 | 47511.35 | 1 | Bajo | Alta | Poca | Alto | 0.209189 | 7 | Verano | 8219.45 | 38484.1935 | 1.020988 | 183968.158768 | 0.258259 | 1.209189 | 0.2430 | Gestión/Management |
| 5 | Upgradable transitional data-warehouse | 75569.28 | 0.59 | social media | b2c | referral | 0.67 | 558302.11 | 1 | Medio | Media | Media | Muy Alto | 6.387951 | 6 | Verano | 482732.83 | 374062.4137 | 0.202023 | 58557.499142 | 9.534255 | 7.387951 | 0.3953 | Datos/Análisis |
| 6 | Innovative context-sensitive framework | 28964.45 | 0.59 | b2c | referral | 0.17 | 172882.59 | 1 | Medio | Baja | Poca | Alto | 4.968786 | 3 | Primavera | 143918.14 | 29390.0403 | 0.985519 | 5914.934370 | 29.228150 | 5.968786 | 0.1003 | Innovación/Generacional | |
| 7 | User-friendly client-driven service-desk | 36800.58 | 0.40 | webinar | b2c | promotion | 0.52 | 206241.46 | 1 | Bajo | Media | Poca | Alto | 4.604299 | 1 | Invierno | 169440.88 | 107245.5592 | 0.343143 | 23292.482788 | 8.854421 | 5.604299 | 0.2080 | Usuario/Cliente |
| 8 | Proactive neutral methodology | 40493.88 | 0.16 | webinar | b2c | organic | 0.47 | 734755.76 | 1 | Bajo | Media | Mucha | Alto | 17.144859 | 9 | Otoño | 694261.88 | 345335.2072 | 0.117260 | 20142.201153 | 36.478424 | 18.144859 | 0.0752 | Procesos/Metodología |
| 9 | Intuitive responsive support | 1816.22 | 0.81 | social media | b2c | referral | 0.85 | 563280.30 | 1 | Medio | Alta | Media | Medio | 309.138805 | 11 | Otoño | 561464.08 | 478788.2550 | 0.003793 | 1548.780831 | 363.692711 | 310.138805 | 0.6885 | Usuario/Cliente |
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1023 | Broken-date campaign | 25000.00 | 0.45 | b2b | organic | 0.55 | 87500.000 | 1 | Bajo | Media | Poca | Alto | 2.500000 | 1 | Invierno | 62500.000 | 48125.00000 | 0.519481 | 19250.000000 | 4.545455 | 3.500000 | 0.2475 | Procesos/Metodología | |
| 1024 | Negative ROI test | -10000.00 | -0.20 | podcast | b2c | referral | 0.10 | 517944.035 | 1 | Pérdida | Baja | Media | Bajo | -52.794404 | 10 | Otoño | 527944.035 | 51794.40350 | -0.193071 | -981.058598 | -527.944035 | -51.794404 | -0.0200 | Datos/Análisis |
| 1025 | Null-heavy campaign | 46919.95 | 0.53 | b2b | promotion | 0.55 | 517944.035 | 1 | Medio | Media | Media | Alto | 10.038887 | 1 | Invierno | 471024.085 | 284869.21925 | 0.164707 | 28376.573405 | 18.252522 | 11.038887 | 0.2915 | Gestión/Management | |
| 1026 | Future campaign | 75000.00 | 0.90 | webinar | b2c | promotion | 0.65 | 200000.000 | 1 | Medio | Media | Poca | Muy Alto | 1.666667 | 1 | Invierno | 125000.000 | 130000.00000 | 0.576923 | 78000.000000 | 2.564103 | 2.666667 | 0.5850 | Innovación/Generacional |
| 1027 | Extra long name campaign test | 30000.00 | 0.25 | b2b | paid | 0.40 | 45000.000 | 1 | Bajo | Baja | Poca | Alto | 0.500000 | 4 | Primavera | 15000.000 | 18000.00000 | 1.666667 | 36000.000000 | 1.250000 | 1.500000 | 0.1000 | Procesos/Metodología | |
| 1028 | No revenue campaign | 20000.00 | 0.30 | social media | b2b | organic | 0.50 | 517944.035 | 1 | Bajo | Media | Media | Alto | 24.897202 | 2 | Invierno | 497944.035 | 258972.01750 | 0.077228 | 10401.651563 | 49.794404 | 25.897202 | 0.1500 | Datos/Análisis |
| 1029 | Random mess | 100000.00 | 0.53 | podcast | b2b | referral | 0.55 | 300000.000 | 1 | Medio | Media | Poca | Muy Alto | 2.000000 | 6 | Verano | 200000.000 | 165000.00000 | 0.606061 | 82500.000000 | 3.636364 | 3.000000 | 0.2915 | Red/Conectividad |
| 1030 | Invalid budget | 46919.95 | 0.53 | b2c | promotion | 0.20 | 50000.000 | 1 | Medio | Baja | Poca | Alto | 0.065645 | 12 | Invierno | 3080.050 | 10000.00000 | 4.691995 | 152335.027029 | 0.328224 | 1.065645 | 0.1060 | Red/Conectividad | |
| 1031 | Overlapping dates | 60000.00 | 0.60 | webinar | b2b | paid | 0.70 | 90000.000 | 1 | Medio | Media | Poca | Muy Alto | 0.500000 | 3 | Primavera | 30000.000 | 63000.00000 | 0.952381 | 126000.000000 | 0.714286 | 1.500000 | 0.4200 | Arquitectura/Infraestructura |
| 1032 | Too many conversions | 40000.00 | 0.80 | social media | b2c | organic | 1.50 | 120000.000 | 1 | Medio | Alta | Poca | Alto | 2.000000 | 5 | Primavera | 80000.000 | 180000.00000 | 0.222222 | 90000.000000 | 1.333333 | 3.000000 | 1.2000 | Procesos/Metodología |
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 461 | Robust disintermediate neural-net | 92395.78 | 0.37 | social media | b2c | organic | 0.31 | 949696.65 | 1 | Bajo | Baja | Mucha | Muy Alto | 9.278572 | 4 | Primavera | 857300.87 | 294405.9615 | 0.313838 | 31729.663880 | 29.930876 | 10.278572 | 0.1147 | Tecnología/IT |
| 629 | Reduced didactic leverage | 12895.48 | 0.95 | social media | b2b | referral | 0.90 | 619182.58 | 1 | Medio | Alta | Media | Alto | 47.015474 | 8 | Verano | 606287.10 | 557264.3220 | 0.023141 | 11852.785453 | 52.239415 | 48.015474 | 0.8550 | Procesos/Metodología |
| 966 | Networked upward-trending forecast | 43185.33 | 0.47 | b2b | referral | 0.72 | 918409.28 | 1 | Bajo | Alta | Mucha | Alto | 20.266696 | 7 | Verano | 875223.95 | 661254.6816 | 0.065308 | 32627.651059 | 28.148189 | 21.266696 | 0.3384 | Red/Conectividad | |
| 826 | Quality-focused local methodology | 11092.23 | 0.54 | social media | b2c | paid | 0.83 | 104296.76 | 1 | Medio | Alta | Poca | Alto | 8.402686 | 9 | Otoño | 93204.53 | 86566.3108 | 0.128136 | 10302.218461 | 10.123719 | 9.402686 | 0.4482 | Procesos/Metodología |
| 198 | Horizontal 6thgeneration model | 16308.37 | 0.65 | webinar | b2c | promotion | 0.37 | 511344.87 | 1 | Medio | Baja | Media | Alto | 30.354750 | 11 | Otoño | 495036.50 | 189197.6019 | 0.086198 | 6232.882818 | 82.039866 | 31.354750 | 0.2405 | Procesos/Metodología |
Duplicate rows
Most frequently occurring
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | # duplicates | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Balanced solution-oriented Local Area Network | 84643.10 | 0.37 | podcast | b2b | paid | 0.28 | 458227.42 | 1 | Bajo | Baja | Media | Muy Alto | 4.413642 | 12 | Invierno | 373584.32 | 128303.6776 | 0.659709 | 29069.798790 | 15.763006 | 5.413642 | 0.1036 | Productos/Servicios | 3 |
| 2 | De-engineered analyzing task-force | 17712.98 | 0.74 | b2c | promotion | 0.66 | 516609.10 | 1 | Medio | Media | Media | Alto | 28.165567 | 2 | Invierno | 498896.12 | 340962.0060 | 0.051950 | 12105.632718 | 42.675101 | 29.165567 | 0.4884 | Procesos/Metodología | 3 | |
| 3 | Distributed real-time methodology | 14589.75 | 0.47 | webinar | b2b | organic | 0.19 | 89958.73 | 1 | Bajo | Baja | Poca | Alto | 5.165886 | 9 | Otoño | 75368.98 | 17092.1587 | 0.853593 | 3308.659907 | 27.188872 | 6.165886 | 0.0893 | Procesos/Metodología | 3 |
| 9 | Public-key multi-tasking throughput | 8082.30 | 0.35 | b2b | organic | 0.40 | 709593.48 | 1 | Bajo | Baja | Mucha | Medio | 86.795984 | 4 | Primavera | 701511.18 | 283837.3920 | 0.028475 | 3270.167346 | 216.989960 | 87.795984 | 0.1400 | Usuario/Cliente | 3 | |
| 1 | Cross-platform demand-driven encoding | 64041.37 | 0.16 | social media | b2b | promotion | 0.55 | 174462.47 | 1 | Bajo | Media | Poca | Muy Alto | 1.724215 | 7 | Verano | 110421.10 | 95954.3585 | 0.667415 | 55651.035679 | 3.134937 | 2.724215 | 0.0880 | Arquitectura/Infraestructura | 2 |
| 4 | Front-line executive infrastructure | 39291.90 | 0.30 | social media | b2b | promotion | 0.81 | 47511.35 | 1 | Bajo | Alta | Poca | Alto | 0.209189 | 7 | Verano | 8219.45 | 38484.1935 | 1.020988 | 183968.158768 | 0.258259 | 1.209189 | 0.2430 | Gestión/Management | 2 |
| 5 | Innovative context-sensitive framework | 28964.45 | 0.59 | b2c | referral | 0.17 | 172882.59 | 1 | Medio | Baja | Poca | Alto | 4.968786 | 3 | Primavera | 143918.14 | 29390.0403 | 0.985519 | 5914.934370 | 29.228150 | 5.968786 | 0.1003 | Innovación/Generacional | 2 | |
| 6 | Intuitive responsive support | 1816.22 | 0.81 | social media | b2c | referral | 0.85 | 563280.30 | 1 | Medio | Alta | Media | Medio | 309.138805 | 11 | Otoño | 561464.08 | 478788.2550 | 0.003793 | 1548.780831 | 363.692711 | 310.138805 | 0.6885 | Usuario/Cliente | 2 |
| 7 | Multi-lateral dedicated workforce | 94084.21 | 0.58 | podcast | b2b | referral | 0.23 | 406522.77 | 1 | Medio | Baja | Media | Muy Alto | 3.320839 | 6 | Verano | 312438.56 | 93500.2371 | 1.006246 | 28155.602632 | 14.438433 | 4.320839 | 0.1334 | Gestión/Management | 2 |
| 8 | Proactive neutral methodology | 40493.88 | 0.16 | webinar | b2c | organic | 0.47 | 734755.76 | 1 | Bajo | Media | Mucha | Alto | 17.144859 | 9 | Otoño | 694261.88 | 345335.2072 | 0.117260 | 20142.201153 | 36.478424 | 18.144859 | 0.0752 | Procesos/Metodología | 2 |